ACC's brand name is synonymous with
cement. Its marketing, sales and distribution
processes are industry standards. The
brand building approach to marketing
cement which was first adopted by ACC
has proved to be exceptionally successful
in respect of blended cements in terms
of providing more effective communication
with customers and has been emulated
by other companies in the industry.
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ACC established the country's first commercial ready-mix concrete (RMX) in Mumbai. ACC's pioneering efforts in this respect along with the introduction of bulk cement handling facilities have been responsible for redefining the pace and quality of construction activity in metropolitan cities and in mega infrastructure projects. The JJ flyover in Mumbai was the first mega construction project in India to use High Performance Concrete of M-75 grade.
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ACC is the only cement producer in India with its own in-house research and development facility. This unit, recognized by the Department of Scientific & Industrial Research (DSIR) in the Ministry of Science and Technology, is engaged in research and development activities related to cement and concrete areas. The R & D programme addresses a spectrum of activities that cover technical services for quality and technology up-gradation and development of products and processes in the company’s core business. Given the inherent variability in the mineral resources used in cement manufacture, considerable attention has been devoted to continuously optimizing process conditions including raw materials proportioning to ensure the highest quality.
ACC has a unique track record of innovative research and specialized technological services. Some special products born out of this own in-house research, include a range of unique products of immense value to the concrete and construction sectors such as High Performance Concretes, Acconex a non-explosive demolition agent and ACCMarg a novel technology for flexible pavements suitable for resurfacing and strengthening roads and highways.
ACC’s concrete expertise has been sought in the restoration of several heritage buildings in India including the famed CST terminus (formerly called Victoria Terminus) at Mumbai, churches and royal palaces. We have also facilitated the restoration of numerous buildings and structures valuable to rural communities in our neighbourhood.
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Following the massive earthquake in Gujarat, ACC's civil engineers trained over 1500 unemployed youth from remote villages in the fundamentals of building stronger, more earthquake resistant structures. This was the first formal training effort of its kind for masons. Many of these youth are now gainfully employed.
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ACC is among the first companies in India to include commitment to environmental protection as one of its corporate objectives, long before pollution control norms and regulatory act came into existence. The company inducted the use of pollution control equipment and high efficiency sophisticated electrostatic precipitators for cement kilns, raw mills, coal mills, power plants and coolers as far back as 1966.
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