brand name is synonymous with cement and enjoys
a high level of equity in the Indian market.
Our range of cements and blended cements is
marketed through a countrywide network of Sales
Units, Area Offices, and warehouses. This is
backed by a vast distribution network of over
9,000 dealer who, in turn, are assisted by their
ACC’s marketing, sales
and distribution processes are industry standards.
Although we take immense pride in having supplied
some of India’s most admired projects,
ACC is essentially a people’s brand of
cement with more than 80 per cent of sales made
through an extensive dealer network that covers
every state in India. Its customer base represents
the masses of India - individual homebuilders
in small towns, rural and semi-urban India.
ACC cement enjoys an image of assuring consistency
and of high quality backed by in-house research
Complementing this is a unique
customer services cell comprising qualified
civil engineers, who assist and advise customers
with prior and post sales service. This service
begins with selection of type and grade of cement
(where applicable) to troubleshooting and on-site
ACC manufactures the various
kinds of Portland Cement for general construction
and special applications.