Anticipating customers’ needs early and being able to serve them with differentiated products and solutions is a key pillar of ACC’s commercial strategy. ACC creates deep-rooted engagements with end-use customers and our initiatives to drive commercial excellence are shaping the future, with new concepts such as ‘Construction Ka Doctor’, a web sales platform, and the ACC Dream Home App
ACC Dream Home App
The app allows Individual Home Builders to have their queries answered with just a swipe of their smartphone screens, access a database of authorised dealers, retailers, masons, engineers and architects, get information on the ACC product portfolio, view sample home plans, and access expert technical advice with ease.
The app has crossed the milestone of more than 10,000 installations on Google Playstore.
Construction Ka Doctor
In rural areas, retail outlets function as information hubs and ACC is successfully leveraging them to build a stronger connect with customers. ACC’s Construction Ka Doctor is our popular engagement platform at dealer counters. There are 2,000 assistance counters across India which is knowledge-sharing platform for consumers, masons, contractors and communities