Inclusivity, through
growth for all

Through our responsible business strategy, we foster wide-ranging transformation in ACC and the communities in which we operate. We closely collaborate with employees, partners, and stakeholders for shared value creation.

CSR beneficiaries (Lakh)

  • 2018
  • 2019
  • 2020

6.83 Lakh

COVID-19 relief


Total Boots on Ground (BoG) hours conducted at manufacturing sites

Our approach to inclusivity

We aim to use our reach and influence to grow our positive impact. We are committed to creating inclusive, sustainable and empowering workplaces where employees can reach their potential. Our community initiatives are designed to enable community members to live a better and fulfilling life.

Corporate social responsibility

We aim to build more capable, inclusive and resilient communities through a shared approach that takes into cognisance the specific needs of each community. Our social strategy aligns with our core business strategy to empower communities and provide opportunities for us to create common value across our footprint.

ACC TRUST is the Corporate Social Responsibility (CSR) arm of ACC, committed to fuelling the development of communities around ACC’s business presence. Its initiatives are focused on our key impact areas—DISHA (Sustainable Livelihood), VIDYA UTKARSH (Quality Education) and WASH (Water, Sanitation, Health & Hygiene).


  • S3
  • S4


  • M7
  • M26



During the year, our community development projects touched more than 8.30 Lakh people, residing in 166 villages and 15 municipal areas in the vicinity of our plants. We undertook major interventions and projects to provide quality education, sustainable livelihood and WASH.

VIDYA UTKARSH (Quality Education)


Lives touched


Schools supported for quality education


Government schools equipped with e-learning systems


Children supported through Anganwadis

DISHA (Sustainable Livelihood)


Lives touched


Youth benefitted through employability-linked skill training


Women empowered through Self Help Groups (SHGs)


Farmer Producer Organisations (FPOs) made operational

`4.52 Crore

Savings and bank loan mobilised through SHGs

Water, Sanitation, Health & Hygiene (WASH)

2.26 Lakh

Lives touched


Water harvesting structures erected


People covered through safe drinking water projects


Villages supported for achieving Open Defecation Free (ODF) status


People reached through health camps


People benefitted through solid waste management projects


People combated HIV/AIDS through ART/STI centres



Children benefitted through
Anganwadi centres

‘POSHAN Abhiyaan’ to make India malnutrition free by 2022

ACC TRUST has been playing an active role in ‘POSHAN Abhiyaan’, a flagship programme of the Government of India, to improve nutritional outcomes for children, pregnant women and lactating mothers and achieve the goal to make India malnutrition free by 2022. The TRUST is working closely on 14 Integrated Child Development Services (ICDS) projects around our manufacturing units. Among the steps undertaken under the Malnutrition Eradication Project is closely working with government health workers to create Model Anganwadi Centres (Childcare Centres) around our plants, benefiting ~30,000 children (under six years), adolescent girls and pregnant and lactating women.


Rainwater harvesting
structures created

Water positivity

the risk of water scarcity in the communities, ACC TRUST designed a programme Low External Inputs for Sustainable Agriculture (LEISA) and Sanrakshit Paryavaran. These programmes include interventions towards water conservation and also stress on the importance of water management. In partnership with community members, the government’s irrigation department and civil society organisations, ACC TRUST took several steps to ensure that lives and livelihoods in surrounding communities flourish. In 2020, ACC TRUST undertook various projects such as construction of check dams, renovation and pond desiltation activities.


Rehabilitating and empowering vulnerable rural women

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At ACC, we stepped up our efforts to protect and support communities in the wake of the sudden outbreak of the pandemic. Across large parts of the country, we focused on multiple initiatives: from distributing food and provisions, to disinfecting rural areas; from facilitating the production of cotton masks to educating people on the need for social distancing, washing hands and maintaining respiratory hygiene.

Safeguarding frontline workers

As the outbreak continued to intensify, India faced an acute dearth of face masks. ACC TRUST engaged its associate SHGs across its countrywide network to produce cotton masks.


Cotton masks produced and distributed

Offering support to migrant workers

Lives and livelihoods of migrant workers living away from their families, were severely impacted as India imposed one of the most stringent lockdowns in the world. ACC provided fuel wood to brick kiln labourers stuck in Medersara village in Chhattisgarh and collaborated with the local gram panchayat to make food arrangements for these labourers.

Aiding vulnerable communities

The nationwide lockdown on account of COVID-19 and absence of daily wages badly affected workers at Wadi in Karnataka’s Gulbarga district, forcing them to take shelter in public areas having insufficient basic facilities. During the quarantine period, our volunteers provided food and provisions as well as basic necessities.


Packets of cooked food distributed


Packets of foodgrains distributed

Supporting communities in trouble

ACC and Ambuja Cements together contributed `3.30 Crore to three NGOs - Goonj, Praja Foundation and Mumbai Roti Bank, to support daily wage earners and migrant labourers trapped due to the lockdown, with food and ration kits. Our volunteers also distributed food and provisions to such migrants in areas near our operations.

Expanding sanitisation drive

The COVID-19 induced lockdown disturbed lives in many villages of India. This also included the largest village of Himachal Pradesh-Dehlan-with a population of over 13,000 inhabitants. ACC TRUST tied up with the local village authorities of Dehlan to sanitise the entire village comprising ~250 households.


People benefited through sanitisation drives

Creating social-distancing awareness

At Khushberiya and Simatand villages in Sindri, Jharkhand, our volunteers used microphones to educate people about COVID-19 and social distancing.


People educated about social distancing


Doorstep rural banking during the lockdown

Dungri Gram Panchayat is one of the remotest areas of Bargarh district (Odisha). There is a single bank named Utkal Gramya Bank, which caters banking services to 10,000 people. The nearest SBI branch is at Ambabhona Block headquarter, 20 kms from Dungri village.

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  • ACC’s ‘Together For Communities’ initiative won a Bronze trophy in the Social Responsibility Communication category at the 59th Association of Business Communicators of India Annual Awards

Human resources

At ACC, we offer our teams a defined talent value proposition to enrich and fulfil their aspirations so that they can realise their true potential to ‘make a difference’.


Our values underpin our commitment to be an equal opportunity employer that ensures respect, dignity, fairness and human rights for all our members. ACC is committed to:

  • Creating and sustaining a diverse and inclusive workplace with zero tolerance for any form of discrimination/harassment
  • Ensuring there is no bias and all members have equal access to information and opportunity
  • Accepting and appreciating diverse points of view/new ideas/ unpopular opinions leading to enhanced creativity, innovation and high performance


Our people matter to us. We empower them and they empower the business. We are always learning, and this process helps our teams to deliver better, faster and accelerate their professional development.

The team worked on a few employee learning engagement levers to help employees stay anchored to learning during the pandemic.

Building a common cause and purpose for learning during the pandemic: The Business Resilience Team (BRT) was constituted to direct, guide and monitor the organisation during the pandemic with regard to employee well-being, health and safety. It was with the BRT inputs that the ACC-Ambuja Leadership Academy (AALA) started some of its first outreach programmes to establish a meaningful connect with the employees.

Building internal championship, volunteership and encouraging internal experts: AALA partnered with over 200 internal experts to build various large business sessions. During the year, 94% of the programmes conducted were created in-house.

An inclusive approach to learning: AALA took a step further during the lockdown by opening 90% of its large webinar sessions to employees across the organisation. Employees across different levels, functions and locations could register for a topic of their choice. Senior leaders, team leaders and individual contributors could participate in the learning programmes. The topics and the themes drove the audience – not their designation.

Learning format: One of the key drivers of success was the simple and intuitive approach that the team called the Learning Model or Learning Format. This model proved to be critical for effective employee engagement through learning during the lockdown.

Read more


  • S3
  • S4


  • M7
  • M26


AALA leveraged technology and crafted its bespoke programmes in the following three formats:

  1. Large instructor-led virtual webinars – master classes mostly open to all levels, across the organisation
  2. Smaller virtual instructor-led sessions and programmes tailored to the needs of a specific team
  3. Programmes that supported key organisational development initiatives (successor development/ creating culture of safety, and more)

E-learning modules: Videos were also used to complement training done through the above three formats. The entire learning format was housed on Super Assisted Intelligent Learning (SAIL), the in-house LXP platform.

When AALA introduced SAIL – a learning experience platform in 2019, it gave the Learning and Development (L&D) team a lot of insights into individual-driven learning. The team learnt that technology had to adapt to the learner and not the other way around, paving the way for the utilisation of SAIL during the pandemic.

The AALA learning experience platform was unique in a way that it could be owned by every function, department and team. Teams could also have their own coaches through the platform with whom they connect.

Area-wise Learning (%)

AALA used SAIL to complement all the earlier-mentioned formats of learning in the following manner:

  • To accommodate pre-work and assessments for certification programmes
  • As a repository for keeping all recorded webinars and presentations of the master classes, so that employees can use them at a later date
  • To house company-created modules on COVID safety, office productivity, road safety – defensive driving, as there was a probability of increased road accidents post lockdown

SAIL – A learning experience platform + Mobile app


Total ACC people logged in SAIL


Total ACC learning hours in SAIL


Contents created/ uploaded on SAIL


In-house courses/ e-modules created at no cost

Learning engagement


No. of ACC employees participated in webinars


Total sessions


Total topics covered


Total internal/ external faculty involved

Different strokes for different folks: Other learning engagement initiatives

In addition to hosting various learning options, AALA also provided other learning-oriented services:

  1. Library services and free e-learning modules
  2. E-graduation of certified LOTOTO champions
  3. Celebrating learning through e-felicitation of all internal experts and faculty
  4. Emotional Intelligence Club: Community of Practice


We foster a culture of open communication, which drives understanding of the needs of our employees while enabling them to acquire the information and skills needed to deliver on our strategy.

‘Pratibha Ke Rang’ was a great platform for all our employees and their family members to showcase their diverse talent in photography, drawing and performing arts to a wider audience. With the help of digital technology, the spectacular event turned out to be a resounding success.


We implement employee health and well-being programmes, providing incentives, tools, social support and strategies on physical and mental health.

The programmes mentioned below help our employees maintain health and general well-being:

  • Well-designed and transparent communications plan for critical messaging and sharing of accurate information
  • Emotional and professional coaching via industry leaders and life coaches
  • Mental health support with the help of counsellors, psychologists and psychiatrists via dedicated helplines
  • Engaging, empowering and energising the workforce via motivational speakers, experts from various walks of life through webinars, and dedicated organisational communication channels
  • A continuous employee awareness campaign to promote hygiene across multiple organisation communication channels


At ACC, Health & Safety (H&S) is a core value and our declared ambition is to achieve zero harm in our operations. The culture of H&S is driven by our employees at every level, as we work to achieve our common goal that – Every Employees should go Back Home Safely Every Day.

Health and Safety Improvement Plan (HSIP) was developed for the year 2020 to further improve Leadership involvement in H&S. Specific actions were executed to ensure health management, risk management, Lock out Tag out and Try out (LOTOTO), and road safety. During the year, we implemented several leading measures to improve our H&S performance, including the following:

  • All cement and ready mix concrete plants were audited for health and safety management
  • Systems to provide assurance on the implementation and effectiveness of these systems
  • We implemented Boots on Ground – a landmark initiative to improve risk management and engagement on shop floor
  • Health & Safety Culture Perception survey was conducted covering all management staff, Shop Floor Associates (SFAs) and contract employees at manufacturing units to understand and address the issues
  • Certification training process implemented across the organisation for LOTOTO, rail safety and working at height
  • Critical risks associated with coal shop, conventional fuels, mining operation, hot meal handling, structural stability were addressed in a phased manner to improve our H&S performance


Lost Time Injury Frequency Rate (LTIFR)


  • 2018
  • 2019
  • 2020

Lost Time Injury (LTI)

  • 2018
  • 2019
  • 2020

Lost Time Injury Frequency Rate (LTIFR)

  • 2018
  • 2019
  • 2020


We achieved significant progress in road safety with focus on skill development and driving behaviour management. By leveraging technology, data analytics and assessment of capabilities of drivers, we achieved 60% decline in offsite incidents against 2019.

Key achievements

  • The three key focus area continued to be ‘driving behaviour management’ through in-Vehicle Monitoring System (iVMS) data and DMC counselling and ‘skill management’ through In-cab training and assessment, and ‘engagement with drivers and transporters, especially post opening up after COVID disruption
  • 7,700+ iVMS devices were installed by the end of 2020
  • Voice-box was installed in all vehicles to give real-time alerts to drivers, thus helping them improve their driving behaviour on the go. The voiceover is available in multiple languages such as Hindi, Kannada, Tamil and Malayalam. Our efforts resulted in 38% decrease in harsh driving, 18% decrease in harsh acceleration and 2% decrease in over speeding count
  • e-Passport documents were issued to enable capturing through Near Field Communication (NFC) tags and tablets. This document includes all details of the driver (trainings and licence, among others) and details of the vehicle (legal requirements and vehicle check points like under run protection, visibility, seat belt, among others) that are checked every time the trucker or the vehicle enters the plant to ensure safe delivery of consignment
  • 23% of the total number of kms driven for movement of raw material and finished goods across the plants were driven by drivers qualified under the LH skilling programme. This is an important measure towards helping them avoid risk situations while in transit


    Of total kms by approved driver

  • 53% of the total number of kms driven for movement of goods is driven with an active iVMS that monitors the driving behaviour. More the distance covered under this monitoring tool, better it is for us to make intervention and make our trips safer. While we have surpassed the targets we had set for ourselves, we are striving to cross 80% in the future


    Of total kms moved by iVMS fleet

  • 73% of the total number of kms are safe from any skill or behaviour violations


    safe kms driven

Vidyasarathi Scholarship scheme launched through ACC TRUST, which benefited over 50 truck driver’s children to pursue higher education.

Offsite Incidents (No.)

  • 2018
  • 2019
  • 2020

Offsite Injuries (No.)

  • 2018
  • 2019
  • 2020

Improvement in safe kilometres driven (%)

  • 2017
  • 2018
  • 2019
  • 2020

Relationship management

We undertake various initiatives to empower, educate and engage with our stakeholders, to continue cementing relationships with them.


New Gold Water Shield Campaign: Takes forward the last year’s mother brand campaign that portrayed the process of home-building and the different stages involved in it. The film focuses on the unique value proposition (water repellency) of Gold Water Cement to help consumer find a solution to the problem of leakage and dampness through the use of our premium product offering

Kamaal Ki Kahani: ACC Kamaal Ki Kahani is a video series chronicling real-life motivational stories of resilience to engage with consumers

Kamaal Ki Baat: A knowledge series where experts from construction and building industry share their learnings, experiences and key expertise with our influencer segments

Kamaal Ka Sawaal: An engaging series on social media to provide construction-related knowledge to our stakeholders