Value chain management
Relationship management
ACC has a strong pan-India channel network consisting of 13,000 dealers and 56,000 retailers and sub-dealers, who help to service the nation’s requirements for high-quality cement and building materials.
DIGITAL EFFORTS
We use an ecosystem of digital applications and interphases to gather information from various customers, dealers and channel partners and analyse data. This improves our ability to engage with them and serve them better.
ACC PREMIER LEAGUE
Each year, we engage with our dealers through several local events. ACC Premier League is one of our largest events, where the top performing dealers are felicitated. This year, 38 dealers attended the event in Mumbai, following all COVID protocols. The dealers met ACC Leadership team, discussed market situation and shared their stories of growth together.
Key digital efforts
ACCHelp website for construction guidance and tools for home builders
Service Connect for the customer service field team to monitor changes in the market
Atoot Bandhan Contractor Application for contractor relationship management
Contact Center to address concerns and grievances of home builders and other stakeholders
Concrete Club Application as a niche social network for exclusive set of engineers and architects
TOGETHER EVERY STEP WITH CUSTOMERS
Independent home builders hold a key share of our retail customer group. To effectively guide them in their building needs, we have instated multi-fold interventions at various stage of home building. For example, we have developed standardised communications that support them in tasks such as basic material selection and application checks. Similarly, our expert field agents handhold them in critical phases of construction, such as slab casting, helping design scientifically built structures that stand the test of time.
67,000
Application demonstrations by
ACC field engineers and counting
84,000
Slab Castings supervised by our field engineers
Houses of Tomorrow
The 'Houses of Tomorrow' initiative is a global initiative for building sustainable homes with a focus on low CO2 building materials. Globally, five houses have been constructed across in different geographical and climatic conditions using low carbon building materials across the three most carbon-intensive categories, namely cement, bricks and steel. This initiative also explores innovations in application techniques and climate responsive passive design.
Gratitude EcoVilla, India's Houses of Tomorrow initiative
This 4,500 sq ft sustainable house in Tamil Nadu was built with ACC ECOPact Concrete, ACC Suraksha mortar, plaster, fly ash bricks and recycled steel.
>40%
Reduction in CO2 emission
from building materials
~50%
Anticipated reduction in electrical energy for cooling
*Gratitude EcoVilla
Delivering last-mile customer support
To multiply our customer reach and brand touchpoints, we launched ‘Help Bikes’ in South and West India. The Help Bike Service is an ‘on-the-go’ support mechanism for our customers who need on demand services and consultation on scientific and efficient building practices. The Help Bike comes with a mounted standardised service toolkit, and a qualified civil engineer who services the customers. The Help Bike engineer provides services such as quality check checking of materials used and guides on tasks such as concrete proportion setting.
The highly successful Help Bike initiative strengthens our service levels and increase our engagement with customers.
75,000+
Customers covered through Help Bikes till date