Our intellectual capital comprises a vast array of intangibles, including our wealth of ideas, technical expertise, process knowledge, and innovation capabilities, as well as our strong brand value and corporate culture. We have been at the forefront in terms of leveraging technology for product innovation, creating new efficiencies and driving business growth sustainably. We leveraged our innovation strength to create sustainable products and construction solutions that align with a low-carbon future.
Material issues addressed
SDGs impacted
Recognised as a Consumer SuperBrand
Tech-enabled operations across value chain
Overview
We take pride in being at the forefront of technology and innovation. Our reputation as pioneers in product development is built on our strong commitment to research and development. We constantly strive to bring new and sustainable solutions to the market, while also optimising resource use and reducing carbon emissions. We are focused on digitalisation across our organisation to maintain our competitive edge in the market.
Delivering Quality with Innovation
We are proud to be India’s pioneering brand in Portland Cement and Ready Mix Concrete. Our commitment to innovative research and product development has earned us a reputation as one of the most trusted names in the country. We are honoured to be recognised as a Consumer Superbrand, delivering quality and durability in Cement and ReadyMix Concrete.
Our mission is to provide homes and infrastructure for the masses of India in its cities, towns, and villages with enduring structures that last. Our Gold and Silver Range of Cement assures superior quality for specialised applications and the environment, making it a perfect choice for general construction.
Sustainable Construction Practices
We have introduced on-site sustainable construction solutions with the goal of addressing customer concerns, enhancing construction quality, and promoting sustainable construction practices. These solutions are as follows:
Instant Concrete Mix Proportion
Our on-site solution optimises the usage of natural resources by optimising the use of aggregates, sand, and water in the concrete mix based on their properties. Our Instant Mix Proportioning Solution helps in creating strong and durable concrete, which is essential for sustainable construction practices.
Modular Curing Solution
Our Modular Curing Solution is based on the IS provision and practice of membrane curing, which offers effective and efficient curing of concrete slabs without using water. This solution helps us save around 12,000 litres of precious water per 1,000 square feet of concrete slab.
Intellectual Capital
Digitalisation
We strongly believe that digitalisation is essential for sustainable business growth. We have been adopting digital techniques in our core business processes, including sales, logistics, material management, manufacturing, control systems, and technology operations for the past few years. Our primary objective is to transform our business processes and optimise resources while complying with various regulatory requirements.
Cyber Risk Management
We have a comprehensive cyber risk posture management programme aimed at ensuring the confidentiality, integrity, and availability of our critical business assets. Our in-house 24x7 centrally operated cyber defence centre governs all security operations. Our Security Operations Centre (SOC) has best-in-class cybersecurity solutions covering brand protection, endpoint security, cloud workload protection, perimeter security, multi-factor authentication, data protection & encryption, application security, Security information and event management (SIEM) for OT & IT system monitoring, and cyber incident management.
Cloud First Strategy
We have strategically adopted a cloud-first policy and migrated all our digital assets to a hybrid public cloud platform to achieve high availability, agility, and operational efficiency. This strategy has provided the desired speed and agility to the business for sustainable growth.
Centralised Command & Control on Adani’s Industry Cloud
The migration of technology from Holcim to Adani servers, including the transition to cloud infrastructure, was accomplished within a timeframe of just 4 months.
We are setting up a comprehensive digital command & control centre to enable end-toend visibility of our business processes and systems. This will enable a real-time view of production, demand, sales, and logistics under one umbrella. The Centralised Command & Control (C&C) is a long-term strategic digital initiative to enable remote ‘exception-based interventions’ in decision-making based on realtime market scenarios.
Advanced Mobile Platform
We have a comprehensive mobile application platform. We have also launched multiple applications to boost sales and marketing. Through mobile applications, our dealers, warehouse operators, and customers can track the real-time status of their orders and shipments.
AI/ML for Predictive Analysis
We have adopted Artificial Intelligence (AI) and Machine Learning (ML) based tools to predict demand, optimise production, and control distribution. The diligent use of AI and ML-based logistics platforms has given us a competitive advantage over other players in the market.