We prioritise building strong relationships with our stakeholders and actively seek to understand their interests and evolving needs. These engagements guide our decision-making processes and influence the way we create value. To ensure effective communication, we have established a structured engagement mechanism that allows for timely and consistent sharing of relevant information with each stakeholder group.
Stakeholder Identification
We regularly conduct a stakeholder analysis to identify relevant and important stakeholders, map their interface and influence, and prioritise them accordingly. We have created a priority matrix and engagement mechanisms for this purpose.
Stakeholder Groups
Role/Importance
Mode of Engagement
Stakeholder Groups
Employees
Role/Importance
Our employees underpin our operational performance and strategic objectives
Mode of Engagement
- Town Hall meetings and webcasts
- Intranet portal, Newsletter
- Cultural events
- Safety committees and toolbox talks
- Trainings and performance management system
- Reporting mechanisms
Stakeholder Groups
Government/ Regulators/ Local Authorities
Role/Importance
Key for ensuring compliance, interpretation of regulations and key to uninterrupted operations
Mode of Engagement
- Meetings, presentation, reports and networking in different forums organised by regulatory authorities
- Regular visits and applications
- Presentations from the management
Stakeholder Groups
Channel Partners – Dealers and Retailers
Role/Importance
They are a key influence on how we operate our business; we seek a relationship of mutual benefit while expecting high standards of conduct
Mode of Engagement
- Sales calls
- Loyalty programme 'Lakshya'
- Dealer meets
- Annual dealer conference
- Sambandh, a quarterly newsletter
- Relationship-building activities such as meets, events and engagements
- Net Promoter Score (NPS) surveys
Stakeholder Groups
Consumers (Trade) – Individual Home Builders and Contractors
Role/Importance
Consumers are key Stakeholder Groups as they are direct users of our products. Consumer feedback, or as we call it, the Voice of Consumer, is key to maintaining brand reputation and steady cash flows
Mode of Engagement
- Calls/visits by customer service
- Engineers
- Consumer meets and exhibitions
- Information on ACC products
- Complaint and feedback mechanism
- Advice on good construction practices
Stakeholder Groups
Consumers (Institutional)
Role/Importance
Our institutional consumers sustain revenue generation and growth
Mode of Engagement
- One-to-one sales calls
- Technical after sales service
- Key account management system
Stakeholder Groups
Communities
Role/Importance
A harmonious relation with the communities where we have our assets is essential to our social licence to operate. They are partners in our progress and are crucial to our operations
Mode of Engagement
- CSR interventions and volunteering initiatives
- Community events and functions
- Stakeholder engagement surveys and community advisory panel meetings
- Social audits
Stakeholder Groups
Investors
Role/Importance
As providers of capital, they are key stakeholders in our growth and expansion plans
Mode of Engagement
- Stakeholders’ Relationship Committee to address grievances of investors and shareholders
- Annual General Meetings
- Email ID and toll-free number for investors
Stakeholder Groups
Vendors and Suppliers
Role/Importance
Our operations are closely linked with the timely availability of supplies, quality of raw materials and services that we source. These, in turn, have a material impact on the efficiency of the production process
Mode of Engagement
- By phone, Video Conference (VC), e-mail or in-person
- Suppliers’ meet
- Capacity building on supplier code of conduct
- Surveys
Stakeholder Groups
Waste Generators
Role/Importance
Help in reducing the environmental impact of our operations and products, minimising our ecological footprint and, in turn, decreasing our operational cost
Mode of Engagement
- Participation in various forums, release of case studies and articles in reputed publications
- Regular visits, e-mails and telephonic conversations
- Customer events
Stakeholder Groups
Trade Associations and Industrial Bodies
Role/Importance
We develop constructive relationships with policymakers and regulators. We respond and engage with the government during public consultations on issues that are relevant to our business
Mode of Engagement
- Sharing best practices and benchmarks
- Participating in regional and national events/ conclaves of industry bodies
Stakeholder Groups
Media
Role/Importance
Improving understanding of the industry’s positive impact on sustainability and climate change and the drivers for further development
Mode of Engagement
- Press releases
- Publishing articles and news
- Meetings and interviews