The Company’s intellectual capital encompasses a diverse range of intangibles, including ideas, technical expertise, process knowledge and innovation capabilities. Additionally, it comprises robust brand value and corporate culture. The Company consistently leverages technology for product innovation, creating new efficiencies and driving sustainable business growth. Capitalising on its innovation strength, the Company has developed sustainable products and construction solutions that align seamlessly with a low-carbon future.
UN SDGs Impacted
Material Topics
- Customer Satisfaction
- Sustainable Construction
- Economic Performance
Stakeholders Impacted
Investors and Shareholders
Channel Partners
Suppliers
Customers
Employees
Community and NGOs
Government and Regulatory Bodies
Construction Professionals
Industry Associations
Focus Areas
Developments and Key Initiatives |
Key Performance Indicators |
|
|---|---|---|
Responsible
|
Strengthening reach of ACC’s Gold range, Silver range and customised range of concrete |
35.26 MMT
Cement sales volume achieved during the year |
Technical
|
Building awareness about sustainable construction practices Augmented onsite sustainable construction solutions Providing technical guidance on rainwater harvesting Maximising use of modular curing and instant concrete mix solutions |
6,678
Customer sites provided with instant mix solutions |
Accelerated
|
Digital Plants of Future Commissioning of Command-andControl Centre Digitalising logistics and fleet management Enhancing the digital sales platform |
Tech-enabled
operations across the value chain |
Overview
The Company takes pride in being at the forefront of technology and innovation. Through heavy investments in research and development, the Company is a pioneer in product development. It endeavours to introduce novel and sustainable solutions to the market while optimising resource utilisation and curbing carbon emissions. The strategic focus on digitisation across the Company is a key element in it retaining its competitive edge in the market.
Sustainable Construction Solutions
ACC has introduced sustainable on-site construction solutions to address customer concerns, enhance construction quality and promote sustainable construction practices. The Company has come up with two solutions:
ACC Certified Technology
Under the ‘Sapno Ka Ghar project with ACT’ initiative, ACC Certified Technology is utilised, guided by registered contractors or engineers affiliated with ACC Atoot Bandhan loyalty programmes. Additionally, Star Rating ACT Certificates incentivise contractors and dealers to drive ownership and increase the number of ACT-converted sites, contributing to the project’s success and fostering growth with goodness in the region.
Instant Concrete Mix Proportion
ACC’s on-site solution optimises the usage of natural resources by precisely managing aggregates, sand and water in the concrete mix according to their properties. The Instant Mix Proportioning Solution enhances the creation of strong and durable concrete, essential for sustainable construction practices.
Modular Curing Solution
The Company’s Modular Curing Solution adheres to the IS provision and practice of membrane curing, providing effective and efficient curing of concrete slabs without the need for water. This innovative approach enables us to conserve approximately 12,000 litres of precious water per 1,000 square feet of concrete slab.
Delivering Quality
The Company’s Modular Curing Solution adheres to the IS provision and practice of membrane curing, providing effective and efficient curing of concrete slabs without the need for water. This innovative approach enables us to conserve approximately 12,000 litres of precious water per 1,000 square feet of concrete slab.
Digitalisation
ACC believes that the process of digitalisation is a vital catalyst for cultivating sustainable business growth. Over recent years, the Company has consistently embraced and integrated numerous digital techniques across fundamental business operations, spanning domains such as sales, logistics, material management, manufacturing, control systems and technology operations.
With a clear and purposeful digital transformation strategy in place, the aim is to revolutionise these business processes and streamline resource allocation to achieve sustainable business growth, while adhering to various regulatory requirements. Moreover, the digital transformation initiatives are aligned with Industry 4.0, and significant investments have been made to strengthen the Company’s position in the domestic cement industry.
Digital Initiatives
ACC has formulated a comprehensive digital transformation strategy for efficient business processes and leveraging resources to fuel sustainable business expansion while ensuring compliance with regulatory requirements. Some of the key initiatives are:
Logistics Transformation
ACC has seamlessly integrated an advanced logistical and fleet management system, enabling real-time tracking of vehicle locations and estimated arrival times. This innovation has significantly enhanced delivery speed and effectiveness while optimising logistics costs, leading to enhanced profitability and improved EBITDA margins.
Advanced Digital Technologies – AI & Generative AI
ACC is deepening its use of AI and Generative AI to enhance various aspects of its operations. AI-based solutions enable it to anticipate and optimise production and distribution, providing it with a significant competitive advantage in the market. However, the importance of using these technologies responsibly is highlighted. To ensure responsible usage, it is actively developing a comprehensive framework to mitigate any potential risks associated with their implementation. By doing so, it aims to harness the benefits of AI while upholding ethical standards and safeguarding against potential negative impacts.
Unified Sales Platform
ACC has implemented a cuttingedge digital sales platform, offering a consolidated view of transactions across channel partners, retailers and influencers. This advanced system enables accurate demand prediction and dynamic pricing strategies, providing a competitive edge. Integrated with ACC SAP, it ensures real-time updates on inventory and business transactions from channel partners’ accounting systems. This streamlined solution enhances operational efficiency and strengthens ACC’s position in the market by leveraging datadriven insights for strategic decision-making.
Digitalised Command & Centre Operations
In phase 1 of the Command and Control programme, the Company has developed CNOC- Cement Network Operating Centre to view sophisticated digital dashboard for crucial business processes like manufacturing, sales, logistics, HR, and finance. These virtualised KPIs and dashboards enable realtime tracking of performance metrics across various regions, brands, facilities, and markets. This empowers the organisation with valuable insights to optimise production, sales, and EBITDA margins, thereby enhancing overall operational efficiency and decision-making capabilities.
Plants of Future
As part of the comprehensive programme ‘Plants of Future’, ACC has launched a series of digital initiatives aimed at revolutionising manufacturing processes. These initiatives prioritise digitisation to elevate production quality while reducing costs. Key measures include integrating robotics for automation, implementing weighbridge operations sans human intervention, adopting advanced in-plant automation, conducting automated quality testing for cement bags, leveraging robotic process automation for plant shutdown management, deploying drones for maintenance tasks and streamlining other manufacturing procedures.
Enterprise Security & Risk Management
Over the past year, ACC has made substantial investments in bolstering its Cyber Risk posture, with a dedicated focus on cybersecurity. The Company has implemented a comprehensive cyber programme to effectively manage its Cyber Risk posture, ensuring the confidentiality, integrity, and availability of its critical business assets. The Company’s Security Operations Centre (SOC) employs cuttingedge cybersecurity solutions covering Brand Protection, End Point Security, Cloud Workload Protection, Perimeter Security, Multi-Factor Authentication, Data Protection and Encryption, and Application Security.
These measures adhere to ISO and NIST security standards, underpinned by a robust security architecture and governance framework. All security operations are centrally managed by its in house, 24x7 cyber defence centre.
ACC Help – Aiding Stakeholders at Every Instance
ACC Help is a comprehensive support initiative by ACC Limited, catering to customers, contractors and stakeholders involved in construction projects. It offers technical assistance, product information, construction guidelines and project advice through helplines and online platforms. With a focus on enhancing customer satisfaction and promoting industry best practices, ACC Help facilitates smoother construction processes.
It serves as a valuable resource for users seeking guidance on utilising ACC products effectively and efficiently. hrough personalised assistance and prompt responses, ACC Help aims to address queries, resolve issues and ensure the successful completion of construction projects while upholding high standards of quality and service.
Case Study
Digitalising with ‘udAAAn’
'Under 'udAAAn', ACC has embarked on several initiatives including digital to revolutionise its approach to innovation and automation.
- Launched the ‘Think Digital Championship’ to promote digital adoption, innovation, collaboration and employee engagement in digital programmes
- Improved the Company’s cybersecurity
- Launched an application to report end users’ requests and issues
- Actively invested in automation and robotics to save around 79,000+ manhours
- Inaugurated state-of-theart centre of excellence and cutting-edge lab for concrete products in Chennai