Inclusive Future
ACC places immense value on the relationships it cultivates with its business partners, consumers and external stakeholders. Prioritising the establishment of enduring ties, the Company recognises the importance of being active contributors to the communities it is a part of. Through an extensive distribution network, it ensures that customers receive high-quality products tailored to meet their diverse needs. Beyond this, the Company provides value-added services that assist them in constructing sustainable and resilient structures.
UN SDGs Impacted
Material Topics
- Procurement Practices
- Sustainable Supply Chain
- Green Supply Chain (Logistics and Transport)
- Compliance with Regulatory Requirements
- Marketing Communication and Reputation
Stakeholders Impacted
Community
Government and NGOs
Suppliers
Channel Partners
Construction Professionals
Media
Focus Areas
Overview
ACC places a strong emphasis on community engagement as a core aspect of its corporate responsibility. Through its CSR arm, the Company has positively impacted over 0.3 million people across various regions in India. Community involvement is integral to development initiatives, aligning with UN SDGs and creating measurable impacts. Stakeholder engagement is vital for effective program management, with tools like community advisory panels and CSR committees at the plant level. These efforts aim to foster positive partnerships for local development and collaboration within the community. Furthermore, the Company also engages with other stakeholders to build long lasting relationships with them.
Corporate Social Responsibility
ACC CSR, a part of the Adani Foundation, focuses on education, community health, sustainable livelihoods, skill development and community infrastructure, several initiatives are aligned with national priorities and global Sustainable Development Goals (SDGs). By empowering communities and emphasising sustainability, ACC enhances the dignity, well-being and prosperity of the regions surrounding its businesses and beyond. With operations spanning 5,753 villages across 12 states, the Foundation positively impacts the lives of ~3,05,644 individuals, positioning itself to address the evolving needs of India’s future.
Where ACC
CSR operates
Lives positively
impacted
1 Community Health
Healthcare Outreach in Amethi
Around 70% of India’s population resides in rural areas, facing challenges in accessing basic healthcare due to various barriers such as lack of infrastructure, distance, and low awareness. To address this, the Uttar Pradesh government initiated Health ATM machines, supported by Adani Foundation, particularly in Amethi district. These touchscreen kiosks provide access to personal health information and offer full body checkups within minutes, including various tests like HB analyser, pulse oximeter, and lipid profile. Two units have been deployed in rural areas, benefitting about 128 patients with pathology tests conducted locally, eliminating the need for separate visits to pathology centres.
Funds allocated
Beneficiaries
Strengthening Public Healthcare System
To enhance access to advanced clinical diagnostic services for the public, the Adani Foundation has contributed to the installation of a CT-scan facility at the district hospital in Anakapalli, Andhra Pradesh. This hospital, located in an industrial town, sees a daily footfall of 1,000-1,200 individuals and handles over 1,500 in-patient cases monthly, including those related to road traffic accidents, spine diseases, chronic abdominal issues, and cerebrovascular accidents resulting in hemiplegia. The CT scan facility is expected to cater to 25-40 patients daily, enabling accurate diagnoses and improving healthcare services for the community.
Case Study
Adani Foundation Aids Education Continuity in Chikkaballapur
During the COVID-19 crisis in India, over 250 million children and youth faced disruptions in their education. Recognising the urgent need to mitigate this impact, Adani Foundation stepped in to support approximately 7,000 children, ensuring continuity in education, and bolstered 304 Government schools to enhance learning opportunities. Leveraging technology, Adani Foundation facilitated online classes and provided e-learning facilities to nine schools, significantly aiding remote education efforts.
Moreover, Adani Foundation conducted teacher training sessions to enhance teaching quality, focusing on innovative methodologies like the Play Way Method of Teaching Learning. These efforts yielded positive outcomes, with teachers promoting additional SSLC classes to improve academic performance. Collaborating with the office of DDPI, Adani Foundation initiated the “Kalika Siri Project” in Chikkaballapur, organising 304 communitybased coaching classes across six Talukas. This initiative positively impacted 6,800 slow learners, nurturing a conducive learning environment through innovative teaching methods and creative content.
Adani Foundation’s support extended to providing printing services for 22,500 books, further enhancing educational resources. With concerted efforts and collaborative initiatives, Adani Foundation aims to ensure that every child has access to quality education, contributing to the overall development of the community and the state.
2 Education
Funds allocated
Beneficiaries
Project Kalika Siri
The Adani Foundation, in collaboration with the Zila Parishad CEO and Director of Primary Education in Chikkaballapura district, Karnataka, has initiated a programme to support slow learners in the 10th grade, aiming to enhance their academic performance. Through this initiative, the Foundation has provided study materials to nearly 6,800 students, contributing to an overall reach of 15,991 students across the entire district.
Coaching for Competitive Exams
The Adani Foundation supports academically bright rural students who face socio-economic barriers to accessing quality education. Through initiatives like the Adani Competitive Coaching Centre (ACCC), the Foundation aims to strengthen its foundational knowledge and provide detailed guidance through classes and regular assessments. Additionally, Adani Evening Coaching Centres are being operated in locations such as Jamul, Kudithini, Bargarh, and Sindri, benefitting a total of 257 students. These centres play a crucial role in assisting progressive learners in transitioning to mainstream education.
Schools Supported
ACC has established 16 schools across different locations, providing high-quality education to children from host communities. With the support of the Adani Foundation, these schools benefit a total of 11,819 students. Notably, the ACC Higher Secondary School in Kymore, Madhya Pradesh, celebrated its 100th anniversary in December 2023. From its humble beginnings with just two rooms in 1923, the school has grown significantly, leaving a lasting impact on the educational landscape of the state. Many distinguished alumni of the school have gone on to become eminent personalities contributing to the nation’s development.
Case Study
Celebrating 100th Anniversary of ACC Higher Secondary School
The ACC Higher Secondary School in Kymore, Madhya Pradesh, recently marked a significant milestone, celebrating its 100th anniversary. This centennial event, commemorated at the ACC Gymkhana Cricket ground, was a tribute to the school’s enduring commitment to quality education, impacting over 17,000 students since its inception in 1923. Esteemed guests, including Dr. Priti G. Adani, graced the celebration, which featured a documentary on the school’s journey, cultural performances, and the release of commemorative souvenirs.
In her address, Dr. Adani lauded the school’s role in societal advancement through education. Principal Sudhanshu Mishra echoed these sentiments, acknowledging the support of the Adani Foundation and emphasising the school’s ongoing dedication to academic excellence. The school’s evolution, marked by significant infrastructure upgrades in 2010, underscores its commitment to nurturing future leaders. The legacy of the school is further enriched by its distinguished alumni, who have made notable contributions in various fields.
Dr. Priti Adani, Chairperson, Adani Foundation, addressed the celebration and said, “Education is the foundation of societal progress, and ACC Higher Secondary School’s century-long legacy epitomises the transformative power of quality education. As the school marks a milestone of educational excellence, ACC extend its heartfelt gratitude to the dedicated educators and the accomplished alumni. The Adani Foundation is proud to witness this momentous occasion. ACC looks forward to contributing to the school’s rich legacy and remains committed to spearheading the cause of quality education.”
3 Sustainable Livelihoods Development
Funds allocated
Beneficiaries
Livestock & Dairy Development
Cattle Breed Improvement
The livestock development intervention led by the Adani Foundation aims to empower cattle owners financially through various initiatives. These include promoting artificial insemination, preventive vaccination, and deworming for the health and wellbeing of the cattle. Additionally, training sessions are conducted on fodder cultivation, feeding of mineral mixture, and best practices for enhanced milk production. Implemented across six sites covering 75 villages and benefiting 10,064 households with nearly 16,000 cattle, the project has made significant strides. Since April 2023, it has facilitated 1,065 artificial inseminations, resulting in the birth of 368 calves of improved breed.
Dairy Development
The Adani Foundation is spearheading a dairy enterprise development initiative across two sites, namely Jamul and Tikaria, encompassing 14 villages and benefiting 95 cattle owners. As part of this initiative, three milk collection centres have been established, collectively averaging a daily milk collection of 450 litres. The initiative has proven to be financially beneficial, with an average income of ` 27,000 per annum per beneficiary.
On-Farm and Allied Livelihoods
Lift Irrigation
The lift irrigation programme, spearheaded by the Adani Foundation, aims to expand cultivable land under irrigation in three sites: Lakheri, Chanda, and Chaibasa. This initiative has successfully brought approximately 610 acres of land under irrigation, benefiting 280 farmers across four villages. By offering additional land to be irrigated, farmers have the opportunity to cultivate multiple seasons of crops annually, ultimately leading to increased income levels and greater agricultural productivity in these communities.
Promotion of Climate-Resilient Farming Practices
The Adani Foundation has introduced a modular low-cost greenhouse model, complemented by end-to-end services with community participation as a central focus. This initiative involves bringing together 2-3 interested farmers who collaborate and contribute to erecting a shed net covering 240 sq m for vegetable farming or nursery raising for vegetable cultivation. Thus far, the project has successfully erected 28 shed nets, benefiting 54 farmers and advancing the goal of enhancing income levels through the adoption of improved agricultural practices.
Case Study
Lift Irrigation – Supporting farmers to take three crops in a year
Utrana village is a tribal dominated village of Lakheri location. Approximately 300 households live in the village and livelihood of this village predominantly depends on agriculture. Agriculture is mainly rainfall dependent and farmers are only able to take single crop in a year. To support farmers, Adani Foundation supported the installation of lift irrigation scheme in the area which covers a 7.5 kilometres long distance from the river to village. Through this initiative, 144 farmers are getting benefitted with having 288 hectares of land irrigated. It has been enabling farmers to reap three harvests in a year.
This will not only increase the crop intensity but also exemplify farmers’ income in a year. Due to the scope of taking more numbers of crops, farmers are now also planning to take Soyabean, Paddy and Groundnut in addition to Wheat, Mustard and Maize. Additionally, they are planning to cultivate vegetables as cash crop to increase their income.
4 Community 4 Infrastructure Development
Funds allocated
Beneficiaries
Water Conservation
In line with the Company’s commitment to achieving water positivity, the Adani Foundation is dedicated to promoting water conservation within communities through various initiatives, including the deepening of ponds and the construction of larger water conservation structures like check dams. Since April 2023, the Foundation has spearheaded the creation of 156 small and large structures, collectively adding 460 thousand cubic meters (TCM) of water storage capacity. This initiative has resulted in the irrigation of 997 hectares of land, benefitting over 6,408 individuals in the community.
Case Study
Enhancing Katapalli’s Water Landscape
Katapalli Gram Panchayat is one of the most densely populated gram panchayat having an estimated population of about 10,000. It is in the Bargarh Block of Bargarh District and within a 4 km periphery of Bargarh Cement Works (BCW). Its name is Katapalli due to the presence of many Katta i.e. Ponds in the GP. Adani Foundation initiates water conservation of excavation of Katapalli Kata (Pond) which is 12 acre and lies in front of the Gram Panchayat Office. Two water conservation initiatives have been taken in the year 2023-24 in collaboration with Gram Panchayat Katapalli:
- Excavation of a part of Katapalli pond as the other part excavation has been taken up by Gram Panchayat
- Check Dam construction of Katapalli Pond to improve the water bearing capacity of the pond, which generally flows into the canal, creating a wastage of water and reducing the water retention capacity of the pond - which could be used by the villagers during the summer or when there would be no water available in the canal
Rural infrastructure
Roads/Village Pathways
Connecting remote villages with nearby towns provides opportunities to boost local economies and improve livelihoods. Since April 2023, the Foundation has contributed to the construction of 3,736 metres of roads, enhancing accessibility and connectivity for communities in rural areas.
School/AWC Infrastructure
The Foundation collaborates closely with government departments to enhance the quality of education by bolstering government schools and Anganwadi centres through the provision of essential infrastructure and educational resources. Since April 2023, these initiatives have impacted 35 schools/Anganwadi centres, benefitting a total of 4,261 enrolled students.
Drinking Water Facilities
Since April 2023, the Foundation has introduced several initiatives to ensure community access to drinking water, including the installation of community water dispensing units and providing support with the supply of water tankers during peak summer months. These efforts have successfully reached out to 14,037 beneficiaries.
Case Study
Giving Hope by Developing Infrastructure
Adani Foundation put significant emphasis on providing infrastructural support to the villages it is working in. Thrust is given on selecting those construction works which has the scope of impacting large number of people and provides substantial solution to a problem. One such work was done in Gagal, where mobility from one village to another was seen a big problem due to a bridge between the two.
When a demand for such work came to Adani Foundation from community, need assessment was done with a series of discussions with panchayat officials and community. Decision was taken to construct pathways and a bridge in the village for easy commute. The bridge has opened the ways for tractors and other agricultural equipment to access the area without any hassle. Footpaths have helped the community to easily use their two wheelers in the difficult hilly terrain especially during medical emergencies.
Over a period of 10 years, Adani Foundation in close collaboration with Panchayat constructed approximately 15 km of footpath, in which 1,500 metres of footpath with drainage facility was constructed along with National Highway 21, 2,500 metres of footpath inside the village Barmana, approx. 6,500 meters in Panjgain Panchayat and approx. 5,500 metres in Dhaunkothi Panchayat respectively.
5 Skill Development
Funds allocated
Beneficiaries
Aligned with the Government of India’s Skill India Mission, the Adani Foundation implements an upskilling programme for youth through the ‘Adani Skill Development Centre’, a registered Section 8 Company under ‘Saksham’. The programme aims to empower Indian youth to achieve their life goals by equipping them with valuable skills.
Operating across 12 sites of ACC, the programme has enrolled 2,869 youths in certification programmes since April 2023. Of these, 1,968 have completed their training and received certificates, while 1,254 have been placed in relevant industries. The average monthly income of the placed students is ` 12,600. Key sectors covered by the programme include construction, information technology, retail sales, apparel, healthcare, and electronics.
Case Study
Retail Sales Program
Adani Skill Development Centre at ACC Thondebhavi site introduced the Retail Sales Program, aiming to empower local youth by equipping them with essential skills for a professional career in the marketing and sales sector. Launched in 2023, the programme welcomed enthusiastic local youths, offering them a pathway to a promising future. Upon completion of the training program, these trainees can pursue opportunities as sales executives within local stores. Given the growing demand for individuals with specialised skill sets in the sales and marketing sector, this initiative not only fosters personal growth for the trainees but also contributes to community progress.
One such case that justifies the above notion comes from a small village of Thondebhavi plant area. Shazia lives with her mother and a younger brother in the family and completed studies till class 12th. Her hardships started after the death of her father as he was only an earning member in the family. She wanted to aspire her career in nursing field but a sudden jolt in the family moulded her way to other side of life. She wished to continue her studies but at the same time wanted to support her family’s income. One day, she came across with a representative from ASDC team of Adani Foundation who told her about retail sales course and further support in job placement.
With much curiosity to learn and support her family, she enrolled herself in the training programme. Soon after the training, she got a job placement in Max store with an income of ₹ 17,500 per month. Now she is not only an extra hand to the family’s economic growth but is also confident to become a self-reliant person with a vision for future.
Other Programmes
Government Schemes Facilitation
Acting as a bridge between the Government and local communities, the Foundation has been working to facilitate the uptake of various social welfare schemes among community members. Since April 2023, 7,091 applications have been facilitated through the Foundation’s efforts, of which 4,422 have been realised, unlocking access to benefits worth ` 83 crore for common people.
Rural BPO
To help women become financially self-reliant and empower them to make their own decisions, thereby contributing to both societal progress and economic growth, a business process outsourcing unit was established in Kymore, Madhya Pradesh, two years ago. The initiative began with 19 seats and has since expanded to 46 seats. It seeks to bring about a shift in societal attitudes, providing women with equal opportunities to earn and participate in household decision-making.
Sports Promotion
The Foundation actively engages with youth to channel their energies positively by promoting various sports such as football, cricket, volleyball, Kabaddi, etc. in rural areas. These initiatives have benefitted 3,150 youths across ACC CSR sites.
Case Study
Undertaking Tree Plantation Initiative
In addition to the various environmental benefits, such as lowering ambient temperature and providing cleaner air and water, trees also offer several social and economic advantages. In alignment with the Adani Group’s pledge of planting 100 million trees, the Foundation, in close collaboration with local gram panchayats and other institutions, has been promoting tree plantations across ACC sites. Since April 2023, more than 52,171 saplings have been planted, bringing 256 acres of land under green cover.
Saplings planted
till date
Trees to be
planted
Relationship Management
ACC utilises a robust ecosystem of digital applications and interfaces to better understand and interact with its diverse stakeholders such as customers, suppliers, channel partners, etc. The Company works tirelessly to engage effectively and streamline its discussions with its stakeholders.
Suppliers
Local (Indian) suppliers
Foreign suppliers
Suppliers identified as critical
Total suppliers assessed during the year
Suppliers found non-compliant
Strengthening Contractor Connections
ACC’s customer base is diverse, catering to individual home builders, developers, institutional customers, masons, contractors, and professionals. Among them, individual home builders hold significant importance, particularly as their reliance on contractors for decision-making grows. Each contractor serves as a key intermediary, handling an average of 25 to 30 million tonnes per month on-site. To strengthen ties with this vital segment and broaden its market presence, ACC hosts large-scale experiential events tailored for contractors. These events serve as platforms to honor outstanding contractors, impart knowledge on sustainable construction practices, share brand narratives, showcase ACC’s offerings, and onboard new contractors into loyalty programs.
Contractors
Contractors play a crucial role in IHBs’ Construction, responsible for executing construction work. Their role in decision-making has grown significantly, and one contractor is akin to a retailer with an average lifting of 25 to 30 million tonnes per month. To strengthen relationships with contractors, create market buzz, and expand reach, ACC initiated ‘Mega Experiential Events for Contractors’. The events, based on engagement and entertainment, involve recognising top performers, communicating brand stories, products, and services, and enrolling new contractors in loyalty programmes, accompanied by gifts and giveaways.
New contractors enrolled on Loyalty
Atoot Bandhan 2.0
In January 2023, ACC introduced the ACC Atoot Bandhan 2.0 loyalty program aimed at empowering contractors in India, addressing their needs and recognition challenges. This initiative focuses on sustainable construction practices, offering both transactional and transformational benefits. Within a year, over 2.4 lakhs+ contractors enrolled, facilitating approximately 7.7 lakhs online transactions. The program onboarded 47,000+ dealers, with contractors contributing 24% of the total cement trade volume through the app. Additionally, over 24,000 contractors and their spouses received Mediclaim coverage, while more than 30,000 gifts were redeemed, totalling over ` 7 crore in value.
Channel Finance
In its ongoing efforts to fortify business collaborations and empower channel partners for growth, ACC has introduced a Channel Financing Facility in collaboration with three prominent banks: SBI Bank, ICICI Bank and Yes Bank. This specialised financing solution is designed to address the distinct needs of channel partners, providing attractive terms. Through this initiative, channel partners benefit from flexible and convenient financing options tailored to help them effectively manage working capital and drive their businesses toward greater success.
Key Benefits of the Channel Financing Facility
-
Competitive Interest Rates:
ACC has negotiated attractive interest rates, ensuring financing remains highly competitive. The facility is for buying goods only from Adani Cement (Ambuja Cements Ltd and ACC Ltd). -
No Upfront Cost and Renewal
Fees:
ICICI Bank and Yes Bank do not charge any upfront fees, ensuring a cost-effective approach. However, SBI Bank’s upfront and renewal fees are nominal, making it a financially viable choice. -
Ease of Working Capital
Management:
This facility shall help in meeting the working capital requirements. -
Unsecured Facility:
ICICI Bank and Yes Bank do not require mortgage or hypothecation on the Company’s assets, providing a hassle-free financing option. It will also avoid costs associated with security creation. -
Digital Processing:
The digital application system of these banks minimises paperwork, ensuring quick approval and granting access to the funds in reduced time, facilitating maximised benefits in defined timelines.
Case Study
Celebrating Engineers’ Day
In celebration of Engineers’ Day 2023 and in honour of Bharat Ratna Mokshagundam Visvesvaraya, Adani Cement orchestrated a nationwide commemoration with 67 technical seminars and ‘Concrete Talks’. These events, part of the Adani Knowledge Initiative, were conducted in collaboration with esteemed institutions and delved into critical topics such as concrete durability and modern construction technologies. Featuring 18 distinguished speakers, the initiative attracted over 6,700 professionals, generating favourable feedback. Personalised engagements, including video greetings and a technical quiz, reached over 10,000 professionals, underscoring the commitment to knowledge sharing and sustainable construction practices. Through this celebration, Adani Cement reaffirmed its role as a catalyst for advancing expertise and innovation within the construction industry.
Branding and Marketing
ACC has a comprehensive marketing strategy which reinforces its mother brand through creative and impactful communication. ACC emphasises on strong on-ground branding for regional activities and leverages digital platforms for impactful and relevant communication.
For nearly nine decades, ACC has been instrumental in India’s development, shaping infrastructure and impacting lives nationwide. The “Bharosa Atoot” campaign portrays ACC as a trusted builder beyond cement manufacturing, emphasising its pivotal role in shaping the nation’s infrastructure and everyday lives. Advertisements were strategically streamed across 1,300+ screens and aired during the ICC Cricket World Cup, accumulating over 51 million views. Leveraging the high footfall during the cricket tournament and festive season,
ACC rolled out thematic campaigns at premium locations in Ahmedabad airport. ACC also celebrated its 87th Founder’s Day, partnered with the Pro Kabaddi League team ‘Gujarat Giants’, relaunched in Gujarat with a trust-focused campaign, and engaged in social media initiatives aligning with significant events and festivities.
‘Bharosa Atoot’ Campaign
For nearly nine decades, ACC has been a cornerstone in India’s development, leaving an indelible mark on the nation and its people. The campaign, ‘Bharosa Atoot,’ transcends ACC’s identity as a mere cement manufacturer, portraying the brand as a builder of trust for the country and its inhabitants. ACC Cement has been pivotal in shaping both India’s infrastructure and the everyday lives of its citizens. This campaign embarks on a compelling journey, delving into the essence of why ACC builds and what it builds.
ACC advertisements were streamed across 1,300+ screens in India over 6 weeks starting from 1st December 2023. The Company strategically targeted the markets based on their profitability for the most optimum outcome of this thematic communication. It also launched TV ads in the ICC Cricket World Cup accompanied by promotional elements like super saves and shorter edits.
The Company leveraged the high footfall witnessed at the Ahmedabad airport during the ICC Cricket World Cup and the festive season to roll out a new thematic campaign. This campaign was shown at premium display properties at the airport.
Views garnered through
digital initiatives for ACC
Theatres screened the
brand film
Cities where an outdoor
campaign was launched
Display units were put up
during the national campaign
Undertaking Initiatives to Improve ACC’s Market Presence
Sapno ka Ghar
The “Sapno Ka Ghar project with ACT” initiative in the East region provides an end-to-end solution for Individual Home Builders (IHBs), offering premium quality products and specialised services from inception to completion of their dream homes. Through Ambuja or ACC Certified Technology, registered contractors or engineers guide IHBs, ensuring adherence to criteria like cement consumption, minimum built-up area and premium product usage. The marketing strategy involves internal and external stakeholders, utilising robust plans for retail and market visibility, radio campaigns and incentivising dealers and partners based on site conversions, fostering a culture of growth and excellence within the organisation.
Sthapathya Exhibition by ICEA, Surat
ACC actively participated in the 26th Edition of the National & International Construction and Technology Exhibition, “STHAPATYA 2024,” organised by The Institute of Civil Engineers and Architects (ICEA) in Surat. The Company’s stall attracted prominent consultants and personalities who responded positively. ACC facilitated 21 top contractors at its stall, engaging in fruitful discussions. These interactions generated numerous leads, benefitting the Company significantly.
ICI’s Innovative World of Concrete Event
The Indian Concrete Institute hosted the Innovative World of Concrete (IWC-24) symposium in Kolkata from January 18th to 20th, 2024, attracting 30 international speakers and 500 delegates from the global construction industry. Ambuja Cements & ACC Ltd (Adani Cement) actively participated with a group presentation, stall and extensive branding. The presentation showcased Adani Group’s role in India’s global ascent, emphasising ACC and Ambuja as premier brands. International delegates praised the presentation, while the stall showcased ACC and Ambuja cement products alongside ACC Concrete, Alcofine & DMX. The event, attended by approximately 10,000 construction professionals worldwide, provided a valuable platform for discussing technological innovations and networking with industry leaders.
Adani Cement’s Executive Excellence Program
The “Executive Excellence Program” (EEP) at IIT Kanpur, developed by Adani Cement in collaboration with Infrastructure and IIT Kanpur aims to enhance the skills and expertise of engineers and architects. This four-day residential course sponsored by Adani Cement features customised curriculum delivered by expert faculty from IIT Kanpur, offering insights into cutting-edge topics. Participants, carefully selected from prestigious organisations across various states, benefit from networking opportunities and knowledge exchange. The program empowers professionals with industry-relevant knowledge, emphasising their crucial role in nation-building. Additionally, a tech talk session by Adani Cement on concrete innovations further enriched the learning experience, garnering positive feedback from participants.
Initiatives Undertaken during the Year
87th Founder’s Day
Over 87 years, ACC has cultivated a brand of trustworthiness that resonates with all its stakeholders, establishing a legacy of distinction and pride.
Building the Nation through Sports
ACC has partnered with the esteemed Pro Kabaddi League team ‘the ‘Gujarat Giants’ for the 2023 season. This collaboration reflects the Company’s commitment to supporting and contributing to India’s vibrant sports culture. As the official partner, ACC aligns with a team that epitomises sportsmanship and has established a compelling legacy in the Pro Kabaddi League since 2017.
Back in ‘Gujarat’ Campaign
ACC was relaunched in Gujarat with a focus on the unbreakable trust for generations with the motto of ‘Bharat ki 1st Cement Company ka Bharosa ab Phir se Gujarat mein’. Furthermore, the Company accompanied this announcement with multiple radio and outdoor campaigns. Additionally, outdoor advertising initiatives such as painting impact walls and bus pick-up points are being prioritised in these markets.
Adani Cement has expanded its operations in Gujarat by integrating channel partners. ACC provided a conducive shop environment for them, including shop signage, painting, certificates, and channel kits tailored to the brands they represent. To foster direct interactions, channel meets have been organised in Ahmedabad and Rajkot with ACC’s Sales Leadership team. Channel partners are extended comprehensive support to address their service and commercial requirements promptly.
Brand Engagement in Social Media
ACC engaged with significant events such as National Consumer Day and Mathematics Day to align the brand with current relevance and societal importance. Additionally, the Company embraced festivities like Christmas and New Year’s, infusing its Brand language with the spirit of celebration and unity.
Channel Partner Meets
Throughout the year, ACC celebrated its enduring partnerships with channel partners through organised nationwide meets. These gatherings, expertly orchestrated by regional teams, received resounding acclaim for their family-centric approach and emphasis on mutual growth. Recognising the indispensable role of channel partners in the Company’s achievements, these events extended gratitude to their support networks, embodying ACC’s commitment to fostering stronger connections within its family.
Engagement Initiatives during FY 2023-24
- Initiated ‘Concrete Talk,’ a lecture series designed to assist construction industry professionals in understanding the value of concrete and advance construction technologies in their projects
- Organised a seminar titled ‘Zero Carbon Ambitions for High Rises’ on October 13, 2023, at ITC Maratha, Mumbai, in collaboration with Adani Cement, the Council on Tall Buildings and Urban Habitat (CTBUH). Notable professionals from the construction industry, including leading structural consultants, architects, and decision-makers, attended the event. The theme aligned with India’s national net zero ambitions by 2070
- The Company has hosted 14,209 events overall, providing invaluable assistance to 3,68,766 contractors
- Promoting holistic know-how, the Company conducted 74 plant visits for contractors during the year, engaging with 1,600 contractors, empowering them with knowledge and best practices
- Organised 327 technical events, reaching out to external speakers, added significant value for 20,400 professionals
- Conducted 4,100+ customer guidance camps for Individual Home Builder, promoting visibility in the Company’s focused and micro markets
With
civil engineers, the Company’s technical services have a Pan India presence
Individual Home Builders (IHB)
customer reach
Influencer (Architects, Engineers, and Contractors) touch-base
Supply Chain
The Company’s supply chain transformation focuses on strategic investments in automated logistics infrastructure and process automation. The Company has strategically implemented hardware and software solutions, integrated with SAP ERP, to optimise its extensive supply chain network.
Procurement
The Techno-Commercial team has undergone a strategic reorganisation, emphasising efficiency, effectiveness and value generation in the procurement process within the group. The team has witnessed enhancements in strategic alignment, technology adoption, supplier relationship management, cost optimisation, risk mitigation, performance metrics and process design within one year of integration with the Adani Group, marked by the successful implementation of numerous transformative projects.
Strategic initiatives have ushered in a new era of efficiency and sustainability:
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Long-term Fly Ash Sustainability
Contracts:
The Company has solidified long-term agreements with various sources across the nation, guaranteeing a consistent supply of Fly Ash for current and future expansions. This not only reinforces the supply chain but is expected to add ` 500 per tonne to EBIT over the next 5 years.
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Digital Transformation:
The Company has implemented SAP-HANA infrastructure to bolster ERP and introduced digital dashboards for monitoring purchasing performance and supplier activities. This has enhanced system transparency and played a crucial role in achieving KPI metrics. It is digitising each category for comprehensive performance monitoring.
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Manpower Outsourcing:
The Company has introduced SLAbased outsourcing models for grinding units, mining, and packing plant operations. This move is expected to boost productivity and create long-term reductions in fixed expenses.
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PP Granule Procurement:
As an industry pioneers, AAA has strategically partnered with contract manufacturers for packing bags. This innovative approach, utilising volume bundling and buying power, has resulted in a remarkable 17% reduction in packing bag costs.
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Adoption of Group ARC’s:
To streamline procurement within the Adani Group, the Company has aligned multiple plant procurement items through ARC buying, optimising processes and enhancing efficiency.
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Logistics Optimisation:
Aligning BOXN rakes for dedicated transportation of raw materials minimises uncertainty during peak seasons. This strategic move prioritises railway availability for essential materials, reducing costs and improving efficiency.
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Team Empowerment:
Recognising the pivotal role of employee engagement, the Techno- Commercial team rewards performers with Spot Rewards each month. The implementation of defined KPIs and time-bound SLAs for individual performances has significantly enhanced the overall team’s effectiveness.
Case
Study
Building Stakeholder Relationships through ‘udAAAn’
Through ‘udAAAn’, ACC is enhancing its engagement with various stakeholders. Key initiatives include:
Customers
- Implemented a focused approach to connect with the end-customers through the Company’s micro-market planning and actioning
- Improved brand visibility through bold outdoor marketing initiatives which were also acknowledged by local channel partners
- Dispatched annually, showcasing the project’s significant impact on both livelihoods and community support.
Channel Partners
- Conducted several events focused on contractors to build closer relations with them
- Diversified the sources for alternative and more efficient materials allowing ACC to optimise cost price
- Automated several systems for channel partners like introducing digital applications to facilitate realtime tracking and monitoring of the location of trucks and, initiated SAP and channel partners’ tally integration eliminating chances of errors from manual data entry.