Strategy

Charting the path
of sustainable and
inclusive growth

Our strategy aims to provide best-in-class products and services to our customers and delivering strong and sustainable returns to our stakeholders. It lays down a strong foundation for our next phase of growth through capacity expansion, operational excellence, product leadership and sustainable operations. Our SD 2030 Plan is an integral part of our strategy implementation.

Strategic objectives

S1

Accelerating growth

Profitable growth with capacity expansions in a growing market

Read more

KPIs

  • Capacity increase (MT)
  • Cost of expansion
  • Average capital utilisation
  • Project execution time
  • Growth in cement and RMX production

Goals for 2022

  • Leverage capacity to enhance value creation and to meet growing customer demand
  • Commission Ametha and Tikaria projects successfully
  • Add ~20% RMX capacity through plant expansions and covering more Indian cities

Capitals impacted

Strategic objectives

S2

Leading in sustainability and innovation

Innovating to accelerate green growth

Read more

KPIs

  • Percentage of sales and growth of green products & solutions
  • Specific CO2 emissions intensity
  • Share of green power in overall portfolio
  • Waste-derived resources used
  • Thermal Substitution Rate (TSR)
  • Reduction of specific freshwater consumption
  • CSR spend, beneficiaries and impact

Goals for 2022

  • Making sustainability central to everything we do
  • Strengthen our sustainable product portfolio
  • Drive innovation to offer best-in-class products and services to consumers
  • Scale up the Green Concrete, ECOPact
  • IImprove ESG ratings
  • Promote strong ethical, environmental and CSR principles
  • Progress towards achieving SD 2030 Plan

Capitals impacted

Strategic objectives

S3

Delivering superior performance

Target best-in-class profitability and performance

Read more

KPIs

  • Earnings Before Interest and Taxes (EBIT)
  • EBIT margin
  • Free Cash Flow (FCF)
  • Returns generated on capital employed (ROCE)
  • Cost reduction through Project ‘Parvat’
  • Share of premium products in cement
  • Share of value-added products and services in RMX
  • Investment in efficiency initiatives
  • Scaling up the digital journey
  • Talent management practices

Goals for 2022

  • Expansion of margins
  • Strong cash conversion
  • Invest in key priorities of capacity, sustainability and efficiency
  • Improve operational efficiency across the organisation under Project ‘Parvat’
  • Strengthen the premiumisation journey across cement and RMX
  • Become industry leaders in digitalisation initiatives
  • Continued focus on performance management and people development to create a future-ready organisation
  • Enhance Brand Equity

Capitals impacted