Leveraging its R&D capabilities and advanced technology for product innovation, ACC continues to drive sustainable growth. Its technical expertise and knowledge empower the Company to inculcate responsible practices and introduce sustainable products to the market. As India’s first brand in Portland Cement and Ready-Mix Concrete (RMX), it has shaped iconic megaprojects. Its premium Gold and Silver Range offers durability and eco-conscious performance, reinforcing ACC’s legacy of excellence and industry leadership.
Focus Areas
| Responsible Products and Sustainable Construction | Technical Services | Accelerated Digitalisation |
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Development and Key Initiatives
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Key Performance Indicators
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43,095
Customer Sites provided with Instant Mix Solutions
Dedicated B2B &
B2C teams
serving customers
Tailor-made solutions
for every construction need/p> |
Tech-enabled
Operations across the Value Chain
124 bots
saving 160K+ Man-hours
3,000
Sales and Technical Members using the Digital CRM Platform
6,20,000
Contractors on the Digital Platform with the Highest-ever Payout |
Material Topics
- 1 Customer Satisfaction
- 2 Sustainable Construction
- 3 Economic Performance
Stakeholders Impacted
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Investors and Shareholders
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Channel Partners
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Suppliers
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Customers
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Employees
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Community and NGOs
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Government and Regulatory Bodies
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Construction Professionals
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Industry Associations
UN SDGs Impacted
Overview
The Company’s rich legacy of innovative product development keeps it a step ahead of competition. Along with heavy investments in research and development, ACC adopts latest technology to introduce novel and sustainable products to the market. Besides, digitalisation has helped the Company to optimise resource utilisation, reduce carbon emission and strengthen its le
Sustainable Construction Solutions
The Company strives to minimise its carbon footprint while enhancing product quality and delivering on its brand promise. Its offerings are designed to help customers and construction professionals reduce environmental impact, enhance the quality of construction and lower operational costs.
ACC Certified Technology
To address customer concerns and promote sustainable construction practices, ACC introduced innovative solutions such as ACC Certified Technology, Instant Concrete Mix Proportion and Modular Curing. These advancements not only enhance construction quality but also align with the Company’s ambitious sustainability goals. Through these efforts, ACC continues to support the development of environmentfriendly and resource-efficient construction projects.
Certification Received by the Company’s Plants:
GRIHA Certification for ACC's Blended Cement Products
ACC's entire range of blended cement products, including ACC Suraksha, Concrete Plus, Gold, F2R, HPC and Gold Water Shield, is listed in GRIHA's (Green Rating for Integrated Habitat Assessment) green product catalogue. GRIHA is a national green rating system developed by the Ministry of New and Renewable Energy, Government of India. ACC’s products were evaluated based on third-party test results, benchmarks and environmental certifications.
Delivering Quality
The Company is one of India’s pioneering brands in Portland Cement and Ready-mix concrete, renowned for its quality and durability. Over the decades, it has played a key role in numerous megaprojects across the country. ACC’s Gold and Silver Range of Cement, designed for specialised applications, helps to reduce environmental impact and is ideal for general construction purposes. The Company’s also has a range of value-added products that deliver exceptional value to its customers.
Compliant with BIS Parameters
Pioneering Innovation in Construction
ACC's state-of-the-art Research & Development Centre is redefining construction by integrating technology and advanced scientific procedures to create superior quality cement that also meets sustainability targets.
With a century of expertise, ACC develops future-ready, application-based solutions that meet evolving demands. The Company’s quality management systems and diagnostic support ensure exceptional performance. For ACC and its parent company, Ambuja Cements Limited, innovation is a continuous journey. The R&D Centre is the foundation of this pursuit, driving excellence to build a stronger, more resilient world.
Atoot Bandhan
ACC's Atoot Bandhan is a dynamic, point-based loyalty programme designed to reward contractors for generating leads, recommending or purchasing ACC products, and utilising our on-site technical services. To enhance engagement, enrolled contractors can also earn bonus points through interactive games, quizzes and exclusive events, making every association with ACC more rewarding.
Empowering Engineers and Architects
The engineering and architectural community plays a vital role in shaping the nation’s infrastructure and driving progress. Recognising their contribution, the Company along with Ambuja Cements Limited, has partnered with IIT Kanpur to launch the Executive Excellence Programme (EEP) — a four-day residential certification course tailored for engineers, architects and construction professionals. Designed by IIT professors, the programme offers a comprehensive curriculum to enhance technical expertise, focusing on cutting-edge industry topics.
Participants, selected by Adani’s Technical Team from states like Uttar Pradesh, Madhya Pradesh, Delhi and Uttarakhand, included professionals from esteemed organisations such as the Delhi Metro Rail Corporation and MAX Infra. Fully sponsored by the Group, the programme provided immersive learning, networking opportunities and insights into industry-relevant challenges.
A key highlight was a tech talk by Mr. Umesh Soni, National Head - Technical Services covering concrete innovations, evolution and advanced materials like Ultra-High Performance Concrete (UHPC). The event was extremely successful and the participants heartily appreciated the initiative.
ACC RMX Transforming Concrete Solutions
ACC’s Ready-Mix Concrete (RMX) business operates a nation-wide network of 102 plants, significantly shaping India’s construction sector for over three decades. Through innovation, enhanced service standards and sustainable practices, ACC has set industry benchmarks and holds the GRIHA certification.
With operations in 54 cities, RMX has cemented its position as one of the industry leaders. The Operations and R&D teams are driving mix optimisation across India, with a strong focus on reducing raw material costs. This initiative is fuelling steady business growth, particularly in the captive sector. Integration with the Adani Group has accelerated expansion, leading to the commissioning of 14 new RMX plants, with further units planned for FY 2024-25. Additionally, 10 internal project RMX plants are supporting Adani’s cement capacity expansion and infrastructure projects.
ACC Concrete remains committed to quality and technical excellence. ‘Concrete Site Controls’ technical meets were conducted in Kolkata and Pune for Projects of a reputed company. It highlighted the importance of site control for precision in execution of projects. As part of the Quality Month celebration, hands-on training sessions on concrete handling and testing were held at a renowned company’s site in Hyderabad. A lab technician at the Lodha Mumbai site received the prestigious Best Quality Performer award, and ACC Concrete earned commendations from Chennai Airport, Mumbai Metro and Hyderabad AIG Hospital for outstanding performance. Additionally, 21 RMX technical team members from across India participated in CTI training which enhanced their technical proficiency and ability to engage with customers.
ACC’s value-added solutions — ACC AEROMaxX, ACC ECOMaxX, ACC Coolcrete, ACC Bagcrete, and the newly launched ACC Feathercrete (for Pune, Mumbai, and NCR) — have been received well by the market. Innovations were also showcased at the Architecture Summit at Gautam Buddha University, Uttar Pradesh.
Aligned with the Adani Group's policies, ACC Concrete is driving digital transformation to enhance customer service and operational efficiency. Key initiatives include auto-signature implementation in Proof of Delivery (POD) for improved accuracy, automated stock alerts for optimal inventory management, and an SAP-integrated email system to monitor Transit Mixer loads, ensuring better utilisation and cost efficiency in the RMX sector.
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Digitalisation
ACC recognises digitalisation as a crucial driver for sustainable business growth. The Company has actively adopted and integrated digital technologies over the last few years across key business functions such as sales, logistics, material management, manufacturing, and control systems. With a well-defined digital transformation strategy, ACC aims to revolutionise these processes, optimise resource allocation and achieve sustainable growth while ensuring compliance with regulatory standards. These initiatives are modernising operations, enhancing efficiency and further solidifying ACC’s position as a market leader.
Digital Strategy and Approach
Digital Initiatives
The Company’s comprehensive digital transformation strategy ensures efficient utilisation of resources across its operations and supports sustainable business expansion.
Revolutionising Sales
The Company has elevated its sales operations by replacing legacy systems with solutions like OneConnect and Adani Cement Connect, to improve efficiency and user experience for TSOs, ASMs and dealers. Features like AI-driven visit planning and real-time account updates have been an integral part of ACC’s technological innovation and operational excellence.
Digitising projects
A new digital dashboard has been introduced for centralising project monitoring and reporting, offering a detailed view of financial status, progress updates and safety metrics. The dashboard provides real-time access and drill-down functionalities, empowering teams to make informed decisions and manage challenges proactively.
Modernising Financial Systems
New General Ledger (GL) has been implemented for streamlining financial processes, enhance reporting accuracy and prepare the Company for SAP S/4HANA implementation. GL supports real-time financial reporting and compliance, ensuring future-ready financial management.
Data and Cyber security
ACC has implemented an IT-OT network segregation across several plants to ensure the security of Information Technology (IT) and Operational Technology (OT) systems. Additionally, advanced OT monitoring solutions now offer real-time threat detection, bolstering cybersecurity and operational reliability. This helped to establish data recovery systems, migrate to the Azure datacentre and integrate mergers and acquisitions efficiently.
ACC’s Focus on Cybersecurity
Cybersecurity is a crucial pillar of ACC's digital transformation. With ISO 27001-certified operations and advanced network modernisation, the Company safeguards its business with secure, reliable and resilient processes.
Tech-led Infrastructure
The adoption of SD-WAN technology substantially reduced network deployment times, with several sites now operational. The Wifi Modernisation Project added many new access points across several sites, enhancing communication and operational efficiency.
Optimising Procurement
Introduction of the Note for Approval (NFA) portal has streamlined procurement processes by centralising approvals, improving traceability and enhancing efficiency. ACC has taken a leap towards digital transformation through the rapid adoption of NFA across the Company.
Redefining the Construction Industry through Digital Transformation
ACC along with its parent Company Ambuja Cements Limited (ACL) is revolutionising the construction industry with visionary digital initiatives aimed at operational excellence and customer-centric solutions. The Company is modernising processes using AI and IoT technologies to enhance efficiency and innovation.
Initiatives such as the NexGen Sales & Reward Platform ensure collaboration among stakeholders, and the Plants of the Future programme integrate automation, robotics and drones to improve production quality and reduce costs. The Company’s Industry 4.0-based Command-and-Control programme delivers advanced analytics via the Cement Network Operating Centre (CNOC) dashboard to optimise strategies for maximum output.
In collaboration with Adani AI Labs, ACC is integrating AI models, generative AI and video-based analytics to enhance decision-making processes. Advanced logistics systems utilise GPS and RFID technology for real-time fleet tracking, while robust cybersecurity measures ensure operational security, reflecting ACC’s commitment to innovation. Additionally, AI-powered GPS site identification helps monitor route deviations and detention times at unloading sites, optimising efficiency and logistics management.
The Company has also introduced ‘Poorvaanuman,’ an advanced tool leveraging AI-ML and optimisation techniques to forecast demand for cement packing bags and raw materials like PP Granules with over 95% accuracy. By addressing inefficiencies in traditional procurement, ACC reduces overstocking, understocking and wastage. Implemented in phases, it predicts demand using AI models like XGBoost and LSTM and optimises raw material planning. Part of Adani AI Labs, ‘Poorvaanuman’ promises to enhance operational efficiency and increase savings.
Reshaping Procurement in the Cement Business
To enhance efficiency and accountability, the Company has adopted Catalogue Buying, a streamlined procurement process integrated into the SAP Fiori platform. This user-friendly system allows employees to procure materials such as stationery, hardware and safety equipment through a structured catalogue, to ensure transparency and ease.
The process begins with employees creating Purchase Requisitions (PRs) via SAP Fiori, with automatic Purchase Orders (POs) generated and sent to vendors upon approval. The Shared Service Team (SST) collaborates with the ARC Team to manage contracts and maintain up-to-date catalogues. This seamless process minimises buyer involvement and enables employees to track PR status directly through SAP, reducing time and effort.
Resembling e-commerce platforms like Amazon, Catalogue Buying offers detailed product specifications and images for informed decision-making. By eliminating unnecessary steps and adhering to Annual Rate Contracts, this innovative approach enhances operational excellence and sets new standards for procurement in the cement industry.
WhatsApp Chatbot to Improve Customer Engagement
The Company has introduced an innovative WhatsApp Chatbot to improve communication and customer service for channel partners and employees. Designed for real-time engagement, the chatbot streamlines query resolution, offers swift support and enhances professional communication.
The rollout will occur in two phases: Phase 1 focuses on providing dealers with sales order statuses and invoice PDFs, while Phase 2 deals with credit limits, outstanding balances, incident logging and service requests. Additionally, the chatbot facilitates queries related to business applications and TIS data.
Key features include authorised access, tailored communication workflows and personalised greetings for customers. It also promotes new products and offers, builds trust through industry insights and strengthens brand loyalty. By leveraging technology, the WhatsApp Chatbot modernises communication, boosts customer satisfaction and drives business growth.
Logistics Transformation
ACC is revolutionising logistics with the Integrated Unit – Grinding Unit (IU-GU) Clinker Allocation Optimiser. This advanced tool optimises clinker movement across Integrated Units (IUs) and Grinding Units (GUs), addressing inefficiencies in manual planning while considering long-term inventory and operational costs.
Traditionally, cement logistics, valued at over several thousand crores annually, relied on manual planning influenced by real-time factors like rake availability. The optimiser, using Operations Research and Mixed Integer Linear Programming (MILP), integrates data on demand, logistics costs, inventory levels and production capacities to determine optimal clinker allocations for up to a year. Outputs are presented via an intuitive Power BI dashboard, enabling scenario testing at a national level in seconds. Additionally, the addition of 11 General Purpose Wagon Investment Scheme (GPWIS) rakes for clinker movement and 62 Bogie Cement/Fly Ash Carrier (BCFC) rakes for fly-ash transportation has enhanced supply chain reliability and cost-effectiveness.
The tool has many benefits such as optimal inventory management, cost minimisation and strategic insights into new IU-GU locations, capacity expansions and clinker swaps. It also improves budget planning, maintenance schedules and Key Performance Indicator (KPI) visualisation, enhancing decision-making and operational efficiency./p>
Business Process Reengineering (BPR)
During the year, ACC along with its parent company Ambuja Cements Limited, launched an ambitious Business Process Reengineering (BPR) programme aimed at standardising processes across its operations under a unified ‘One Way of Working’ framework. Covering Order-to- Cash (O2C), Procure-to-Pay (P2P), and Record-to-Report (R2R), this initiative also introduces a common Master Data Management (MDM) approach. The programme focuses on designing scalable and market-responsive processes that enhance efficiency, reduce risks, and prepare the organisation for growth.
The programme aims to increase efficiency, ensure faster market entry, lead to cost reductions, improve credit control, enhance compliance and streamline mergers and acquisitions. The programme is led by the BPR Office, guided by a Steering Committee, reflecting a collective commitment to operational excellence.
