ACC places community engagement at the core of its corporate responsibility. Using Participatory Rapid Appraisal and digital interfaces, it tailors programmes to regional needs and strives to strengthen relationships with stakeholders. Through innovation and data-driven insights, the Company fosters interactions with customers, suppliers and partners to create a meaningful impact and nurture sustainable development of people and communities.
Focus Areas
| Community Support | Customers | Distributors | Suppliers |
|---|---|---|---|
|
Development and Key Initiatives
|
|
|
|
|
Key Performance Indicators
` 42 crore
Spent on CSR
7.38 lakh
CSR Beneficiaries in FY 2024-25 |
3.7 lakh
Contractors Enrolled in ACC Reward Connect Loyalty Programme
2.44 lakh
IHB Engagement
43,095
Customer Sites provided with Instant Mix Solutions |
13,254
New Channel Partners added during the Year
537
Channel Partner Meets |
96.62%
Sourced from within India |
Material Topics
Stakeholders Impacted
-
Communities and NGOs
-
Government and
Regulatory Bodies
-
Suppliers
-
Channel Partners
-
Construction Professionals
-
Media
SDGs Impacted
Overview
Prioritising enduring ties with
stakeholders, ACC engages in diverse
Corporate Social Responsibility
(CSR) initiatives. The Company
has positively impacted over 8.79
lakhs people across 315 villages
in 27 districts and
15 states.
Guided by UN SDGs, the Company
ensures development through
active stakeholder engagement,
leveraging tools like the CSR
Committee and community advisory
panels. These efforts empower
sustainable growth, instil confidence
and strengthen partnerships for
meaningful local development.
Approach
A systematic approach, employing Participatory Rapid Appraisal, micro-planning or baseline assessments, enables the design of tailored programmes that address regional needs effectively. This method ensures community involvement at every stage, creates ownership and collaboration, while encouraging active contributions from stakeholders to create impactful and sustainable interventions.
Districts Impacted
Villages Impacted
Funds Allocated
Corporate Social Responsibility
ACC CSR, part of the Adani Foundation, drives initiatives in education, health, livelihoods, skill development and community infrastructure, aligning with national priorities and global Sustainable Development Goals (SDGs). By empowering communities and prioritising sustainability, ACC ensures dignity, well-being, and prosperity in the regions surrounding its operations and beyond. Read more about ACC’s CSR initiatives here.
Where ACC
CSR Operates
Lives Positively Impacted
in FY 2024-25
Adani Foundation
Since 1996, the Adani Foundation, the Adani Group’s community engagement arm, has empowered children, women and marginalised communities through education, health, livelihoods and climate action, aligned with national priorities and global SDGs. Operating in 7,060 villages across 21 states, it impacts 96 lakhs lives. At ACC CSR sites, it enhances lives in 315 villages across 15 states, positively impacting over 8.79 lakh individuals.
1 Community Health
The Adani Foundation significantly enhances healthcare access for remote and vulnerable communities, supporting SDGs 2, 3 and 6. Through Mobile Health Care Units, wellness centres, rural clinics, health camps and multi-speciality hospitals, it ensures essential medical services reach underserved populations. With over 77,782 consultations provided, the Foundation advances inclusive health coverage, improving well-being and fostering a healthier nation while contributing to sustainable development and nation-building.
Beneficiaries of our Community
Health Initiatives
Health Camps
During the year, health camps were organised for vulnerable communities, providing crucial care to those unable to afford treatment. These camps, held in underserved areas, supported universal health coverage. Two types of camps were organised: general and specialised, with the latter focusing on disabilities, eye care, gynaecology, tuberculosis and other critical healthcare needs.
Health Camps Held
Infrastructural Support to Health Centre
Infrastructural support is vital for improving village health centres. It ensures better hygiene, facilitates emergency response and government programme implementation. Adani Foundation has supported five health centres in Kudithini, Wadi, Madukarrai and Lakheri this year. Notably, the Kudithini centre has gained recognition from both state and national governments for its impact.
Residents Addressed through 5 Health Centres
Support towards TB Eradication
Adani Foundation has supported 378 TB patients
in Sindri and Kymore by providing nutritional kits.
In Gagal, Himachal Pradesh, the Foundation received
an award from the Honourable Chief Minister of
Himachal Pradesh for its significant contributions
to the TB eradication programme. Additionally, it
has provided three portable
x-ray machine in
Gagal,
Tikaria and Kymore. This has benefitted suspected TB
patients to avail x-ray services at their doorstep.
Transforming Rural Healthcare with Mobile Units
ACC, in partnership with the Adani Foundation, is transforming rural healthcare through its Mobile Health Unit (MHU) initiative at the Chilhati site in Bilaspur, Chhattisgarh. Covering 13 panchayats and 16 villages, the programme benefits over 7,400 residents, providing doorstep medical services across a 20 km radius. The MHU visits 2-3 villages daily, offering diagnosis for conditions such as high blood pressure (471 cases) and diabetes (290 cases), often missed by local primary health centres.
Additionally, the CSR team organised an eye care camp across five villages, in collaboration with HelpAge India, delivering free check-ups, glasses and treatment to 972 individuals. The camp also screened 168 primary school students for eye flu.
These initiatives underscore ACC and Adani Foundation’s dedication to addressing critical health challenges and creating healthier communities, ensuring rural populations have access to vital healthcare services.
2 Education
The Adani Foundation has significantly advanced education at ACC cement sites, benefitting 32,134 students through strategic interventions. Key initiatives include investment in infrastructure, UTHAAN programmes, teacher training and bridging learning gaps via coaching classes. ACC has also established 17 schools, supported by the Foundation, delivering quality education to 11,289 students from host communities.
Students Benefitted
Schools Established
Pre-police Training
The Adani Foundation empowers youth through its pre-police training programme, preparing aspirants, especially from rural and underprivileged backgrounds, for careers in law enforcement. The initiative includes physical fitness training, guidance for written exams, and interview preparation, addressing challenges faced in police recruitment. Promoting diversity, it encourages women and marginalised groups to participate in these programmes. This year, the Foundation has supported 722 youths across 10 locations, to enhance employability and ensure societal well-being. Among the youth enrolled in the programme, in the current year, 43 have already been selected for the country’s police and armed forces.
Youth Supported during the Year
Infrastructural Support to Schools and Anganwadi Centres
The Adani Foundation is dedicated to improving education infrastructure as part of its community development initiative. It supports construction of new classrooms and renovates schools to address safety and functionality concerns. It undertakes repairing of roofs, walls and other facilities required for creating a conducive learning environment. To promote hygiene, the foundation builds toilets, particularly for girls, supporting the Swachh Bharat Abhiyan. Upgraded Anganwadi centres, with child-friendly infrastructure and learning aids, improve early childhood education and care.
Schools Repaired and Renovated
Model Anganwadis Developed
Transforming Education through Utthan Project
The Adani Foundation’s Utthan Project is a transformative initiative aimed at improving education in government schools, especially in rural and underserved areas. By enhancing infrastructure, introducing digital and activity-based learning and providing teacher training, the project strengthens pedagogy and fosters holistic student development through co-curricular activities and community involvement. Currently implemented in 19 schools across Bargarh, Kudithini and Sanghi, it supports 2,204 students
Providing Coaching Centres
At ACC cement sites, the Foundation addresses socio-economic barriers faced by academically bright rural students through the Adani Competitive Coaching Centre (ACCC). These centres operating in Jamul, Lakheri, Chaibasa, Madukarrai and Chanda, provide 360 students with foundational knowledge, guidance and assessments. This initiative empowers learners to transition into mainstream education and achieve academic success, furthering the Foundation’s commitment to sustainable educational development.
Coaching Centres Established
Students
Benefitted
3 Sustainable Livelihood Development
The Adani Foundation at ACC cement sites is committed to enhancing and diversifying the income of grassroots communities by creating a self-sustained ecosystem that taps into human potential and local resources. Our initiatives span on-farm, off-farm, and non-farm areas, focusing on natural farming, irrigation, animal husbandry, dairy development and empowering women-owned enterprises. Through Adani Saksham, the Company’s skilling programme, ACC provides youth with training to enhance employability and entrepreneurship. These efforts reached 23,095 individuals in FY 2024-25, to foster sustainable livelihoods.
Individuals Benefitted from
ACC’s Sustainable Livelihood
Development Programmes
Micro-irrigation
The Adani Foundation’s intervention at ACC sites focuses on improving agricultural productivity and farmers' livelihoods. By linking with government programmes, the foundation helped 583 farmers access subsidised drip and sprinkler irrigation systems, benefitting 840 acres of land in FY 2024-25.
Farmers Benefitted through
ACC’s Micro-irrigation Initiatives
Promotion of FPOs and Farmer’s Training
To improve farmers' knowledge of modern agricultural practices, the Foundation has organised 64 training programmes, benefitting 2,490 farmers. Additionally, the foundation is supporting two Farmer Producer Organisations (FPOs) across the cement sites, with 786 members, further enhancing community engagement and agricultural development.
Farmers Benefitted through
ACC's Farmer Training
Lift Irrigation
The Adani Foundation's 57 solar lift irrigation initiatives, implemented in Chaibasa, Sindri and Lakheri, has successfully irrigated approximately 307 acres of land, benefitting 313 farmers. This initiative enables farmers to cultivate multiple crop seasons annually, boosting income and agricultural productivity. It is estimated that the intervention will increase income by I 25,000 per acre and generate 15 additional human days per harvest cycle.
Farmers Benefitted through
ACC’s Focus on Lift Irrigation
Cattle Breed Improvement
The Adani Foundation’s 'Livestock Development Programme' empowers cattle owners through initiatives such as artificial insemination, preventive vaccination and de-worming. Cattle health camps, organised in collaboration with the animal husbandry department, provide treatment for various diseases. The foundation also offers training on fodder cultivation and best practices for milk production. Since April 2024, 1,478 normal and 1,096 sex-sorted artificial inseminations have been facilitated, resulting in the birth of 513 improved breed calves. Additionally, 90 health camps have treated 30,906 cattle across 10 cement sites.
Cattle Treated
Dairy Development
The Adani Foundation is leading a dairy enterprise development initiative in Tikaria, which includes two milk collection centres across 10 villages, benefitting 90 cattle owners. These centres collect an average of 339 litres of milk daily, generating an annual turnover of ` 70.78 lakhs. This initiative provides significant financial benefits, with the average income of beneficiaries through dairy activities reaching approximately ` 58,977 per annum.
Cattle Owners Benefitted
through ACC’s Dairy
Development Initiatives
Transforming Rural Livelihoods around Jamul
ACC is dedicated to creating sustainable livelihoods in the communities where it operates. In collaboration with the Adani Foundation, ACC is enhancing dairy farming in villages near ACC Jamul. Through the Livestock Development Project (LDP), farmers benefit from sex-sorted semen (SSS) artificial insemination, increasing the likelihood of female calf births from 50% to 90%.
This technology has significantly boosted farmers' incomes. Success stories like those of Heelendra Sahu and Sudarshan Yadav highlight the transformative impact of this initiative on rural livelihoods, empowering farmers for a better future.
Sustainable Livelihood for Tribal Farmers
ACC, in partnership with the Adani Foundation, is revolutionising farming for tribal communities near the ACC Chaibasa, Sindri and Lakheri site by introducing solar-powered lift irrigation. This initiative enhances year-round agricultural yield, increasing farmers' incomes, reducing migration and promoting sustainable livelihoods. Benefitting 313 farmers across 57 irrigation units, it now supports 307 acres of farmland.
Historically, these communities relied on rain-fed agriculture, constrained by undulating terrain and limited resources. The solar-powered lift irrigation units provide consistent water supply, enabling cultivation of Kharif, Rabi and Jayad crops, while supporting transitions to higher-value cash crops. Farmers have reported an average income increase of ` 30,000 per acre annually.
Additional benefits include improved nutrition through vegetable cultivation and opportunities in allied sectors like animal husbandry. Inspired by its success, the Foundation plans to expand the project, covering 100 more acres and benefitting 100 additional farmers this year.
Modern Irrigation Transforms Farming Practices
With declining groundwater and unpredictable rainfall, farmers like Shri Ramji Patel from Kharkhari, Amehta, faced growing challenges. His traditional flood irrigation method was labour-intensive, inefficient and costly, consuming excessive water and electricity. Struggling with rising expenses and water scarcity, Shri Patel realised change was necessary.
The Adani Foundation's Water Conservation and Irrigation (AF-WCI) Project, supported by the Adani Foundation, introduced him to sprinkler irrigation. Initially hesitant, he decided to adopt the system after receiving financial assistance through a government subsidy and project support. A lottery draw enabled him to purchase a sprinkler system for ` 27,457, with ` 13,728 covered by subsidies.
Once installed, the impact was immediate. Irrigating one acre, which previously took 8–9 hours, was reduced to just 4 hours, saving 60% of water. With efficient water distribution, his crops thrived and electricity costs dropped significantly. Shri Patel’s experience inspired fellow farmers, encouraging widespread adoption of sustainable irrigation. His journey highlights how innovation and support can drive agricultural resilience, ensuring a sustainable future for farmers and their communities.
Sustainable Farming through Mechanisation at Kymore
Adani Foundation and ACC are revolutionising agriculture by introducing mechanised solutions to promote sustainable practices. A Custom Hiring Centre established in Jamuwani Kalan, near ACC Kymore, exemplifies how collective efforts can make farming more profitable and efficient.
Jamuwani Kalan in Katni district, home to 450 farming families, has faced challenges like stubble burning and high land preparation costs, particularly for smaller farmers. To address this issue, the Adani Foundation launched the Centre in February 2024, with an initial investment of ` 2.5 lakhs, matched by the farmers’ group.
The Centre, equipped with machinery like a Super Seeder, Straw Reaper, tractors and cultivators, offers affordable rentals. Last Rabi season, it served 55 farmers, generating ` 1.18 lakhs in revenue while saving 100 tonnes of straw as cattle feed and preserving soil health.
This initiative reduces input costs by up to 45% and promotes zero-tillage practices. Plans to extend services to nearby villages further amplify its impact, fostering sustainable agriculture and community welfare. ACC has also undertaken this initiative in Damodar, Kuduthini and Tikaria.
Sustainable Irrigation Boosts Agricultural Output in Himachal
ACC and Adani Foundation, in
partnership with NABARD, have
successfully implemented the
Dhounkothi Panjgain Watershed
Development Project (DPWDP) to
enhance agricultural productivity
in Kanoun and Ropa villages,
near the ACC Gagal plant.
Completed in
FY 2023-24, the
initiative involved constructing
645 metres of irrigation channels
to improve water distribution and
reduce wastage.
Previously, farmers relied on inefficient gravity-based channels, leading to dry fields, especially in summer. The newly constructed permanent irrigation channels (Kuhl), including check dams, water drop structures and footpath crossings ensure reliable irrigation without energy usage.
The project has benefitted 31 farmers, improved crop yields and enabled the cultivation of millets, vegetables and other crops. In Kanoun village, 24 farmers now cultivate maize, soybean, ginger, turmeric, millet and vegetables, while 7 farmers in Ropa grow maize and wheat. The initiative is set to boost agricultural productivity and secure sustainable water management for the future.
4 Skill Development
Aligned with the Government of India’s Skill India Mission, the Adani Foundation drives a skill development programme through the 'Adani Skill Development Centre', a registered Section 8 company. The initiative aims to empower Indian youth by providing them with valuable skills to achieve their goals. Operating across 12 Adani Foundation sites at ACC cement locations, the programme has enrolled 6,610 youth in certification courses since April 2024. Of these, 6,286 have completed their training and received certificates, while 1,733 have been placed in relevant industries and 617 have launched their own enterprises. The average monthly income of placed candidates is ` 12,600. They have been placed in different roles including Domestic Data Entry, Assistant Electrician, General Duty Assistant, Artificial Intelligence and Retail Sales. Candidates have been placed in renowned companies such as Toyota, Amazon, Foxconn, Tata Motors, etc. post completion of their training.
Youths Enrolled for Skill Development
Women Empowerment Initiative
Throughout the year, Adani Foundation has supported 952 Self-Help Groups (SHGs) with 9,799 members. Beyond savings and bank credit linkages, these SHGs engaged in diverse enterprises, including stitching, bakery, mushroom cultivation and slipper manufacturing to generate a total revenue of ` 117.58 lakhs. Additionally, 65 SHGs with 415 members undertook income-generating activities, contributing ` 4.61 lakhs in annual revenue. Furthermore, two women-led Farmer Producer Organisations (FPOs) in Tikaria and Wadi have a combined membership of 786, empowering women through sustainable livelihoods that ensure financial independence.
SHGs Supported in FY 2024-25
Empowering Women through Skill Development
ACC, the cement and building material company of the diversified Adani Portfolio, in partnership with the Adani Foundation, is empowering women in rural Varanasi via its Adani Skill Development Centre (ASDC) at ACC Salai Banwa. The initiative recently placed 50 trained women at Indi village, a Knowledge Process Outsourcing (KPO) enterprise, enabling financial independence and community upliftment. The ASDC’s training programmes equip women with technical, communication and industry-specific skills, opening doors to opportunities in data processing, market analytics and customer support. Beneficiaries like Sandhya Verma, from a farming family, have ensured their families' financial stability. This initiative reflects ACC and the Adani Foundation’s ongoing commitment to empowering women and fostering sustainable growth in rural communities.
Bhagat Devi’s Journey of Empowerment
Bhagat Devi’s story is one of resilience, hope and determination to build a better future for her family and community. As Secretary of the Radhe Self-Help Group, she has been a pillar of support for women in her village, despite facing financial hardship herself.
Living near the ACC Cement plant, opportunities were scarce, but Bhagat refused to be limited by circumstances. With a ` 50,000 loan from the SHG, she opened a Dhaba near the plant’s gates, providing affordable, home-cooked meals to labourers. Her initiative quickly gained trust, offering workers a welcome alternative to unhealthy food options.
Despite challenges, Bhagat
remains committed to repaying
her loan within six months and
reinvesting in her business.
She aspires to expand into a
vegetable and fruit shop, to serve
workers and nearby villages.
With this, she hopes to increase
her monthly income from ` 5,000
to
` 10,000 and secure
a brighter
future for her children.
Ensuring Farm Prosperity through Innovative Soil Testing Solutions
In the heart of Deori Majhgawan village, nestled in the Kymore region, a group of thirteen women from diverse backgrounds came together under the Shakti Peeth Self-Help Group (SHG) to transform their community. Owing to declining soil health, their farm yields dwindled and they sought a sustainable solution.
With support from the Adani Foundation and BAIF Livelihoods Programme, they introduced the AgroNxt Bhu-Parikshak — an AI-driven, chemical-free soil testing device. This innovation allowed them to offer soil health cards, providing farmers with critical insights into nutrient levels and soil composition. What started as an awareness initiative soon became a thriving business.
The SHG established a Smart Soil Test Lab, where members collected samples, operated the device and delivered instant results. Encouraging sustainable agriculture, they also promoted organic farming through a Bio Input Resource Centre, creating further opportunities for women.
Their dedication earned them the Dr. Manibhai Desai Gaurav Puraskar Second Best SHG Award. They also received an award of ` 20,000, which they reinvested in advanced soil testing equipment. By hosting soil test camps, they ensured that farmers could access vital information to improve productivity.
Beyond financial gains, the initiative has empowered these women with confidence and leadership, making them role models in their village. Through their efforts, local farmers now cultivate healthier soils, achieve higher yields and secure better livelihoods. The Shakti Peeth SHG exemplifies how knowledge, innovation, and community spirit can drive lasting change.
Encouraging Rural Entrepreneurship at Gudur
ACC, in partnership with the Adani Foundation, is promoting rural entrepreneurship in Gudur Gram Panchayat near ACC Tikaria. The initiative has established 12 Self-Help Groups (SHGs) to address socio-economic challenges in the village with 2,000 residents. Prior to the initiative, the villagers mainly engaged in agriculture and worked as labourers. Poverty and limited access to essential services acted as an impediment to their well-being. Through microfinance and business training, the SHGs have uplifted families. Sundra, a 54-year-old woman, received ` 1.50 lakhs to invest in farming equipment and now she earns ` 15,000 every month, thereby improving her family's standard of living.
Benefitting from Government Schemes
During the year, 34,062 eligible beneficiaries submitted application for various government social welfare schemes (valued at ` 695.59 crore) in various states. An amount of ` 3.88 crore was successfully deposited in beneficiary accounts after the intervention.
Beneficiaries
Providing Financial Support to Street Vendors
ACC, in partnership with the
Adani Foundation, empowered
street vendors in Madukkarai
through the Government of India’s
PM Street Vendor’s Atmanirbhar
Nidhi (PM SVANIDHI) scheme.
This initiative has assisted nearly
400 vendors in accessing vital
financial support to grow their
businesses. Through the 'Meri
Sangini Meri Margdarshika'
programme, 290 vendors
who repaid previous loans
have received an additional
` 50,000 loan at subsidised
rates, with
` 1.46
crore already
disbursed. This scheme promotes
financial inclusion and supports
entrepreneurship at the grassroot
level, helping vendors recover
from the setback suffered
during the pandemic.
Employment Opportunity for Young Women
The Adani Foundation, committed to community development, has launched a Knowledge Process Outsource (KPO) centre in Kymore, Madhya Pradesh and Varanasi, Uttar Pradesh aiming to empower local youth, especially women. The initiative offers direct employment to 150 young women from nearby villages, promoting economic independence and skill development. This project aligns with the Foundation's vision of inclusive growth, creating sustainable livelihoods and improving the socio-economic status of rural families, thus addressing issues related to unemployment and fostering long-term prosperity of communities.
Girls Employed from Nearby Villages
Transforming Lives through Skill Development
In the heart of Karnataka’s Wadi, where survival often outweighs the pursuit of a better future, small shifts have sparked profound transformations. At the ACC site, individuals are reshaping their stories and empowering their communities. Sangeeta’s journey is an example of this change. Born into a family burdened by illness and hardship, her dreams seemed out of reach. However, after joining the Adani Skill Development Centre, she completed a three-month training programme and secured a position at Wistron Infocomm, earning ` 19,000 a month with food and lodging.
This opportunity not only lifted her family from poverty but also led to her promotion as a trainer, enabling her to guide others. Today, Sangeeta inspires many, and in Wadi, 28 other newly-trained individuals are charting their own path to financial independence. Through skill development, the region is turning its dreams into reality.
5 Community Development
The Adani Foundation is committed to improving the quality of life in communities by investing in vital infrastructure development. Understanding the importance of strong infrastructure in promoting sustainable growth, the Foundation focuses on key initiatives such as the construction of cement concrete (CC) roads for better connectivity, building community halls for social and cultural activities and installation of LED streetlights and high-mast lights for safety and energy efficiency. Additionally, it addresses water scarcity by repairing handpumps and borewells. Other projects include Panchayat Bhavans, bus stop sheds, libraries and recreational spaces. In FY 2024-25, the Foundation completed 192 infrastructure projects, benefitting 5,43,783 people. These efforts support self-reliant, empowered and sustainable communities.
Beneficiaries
Construction of Roads
The Adani Foundation has constructed 13,680 metres of cement concrete roads, footpaths and gravel roads, greatly enhancing connectivity and accessibility for communities. This initiative has directly benefitted 1,22,750 individuals by providing durable infrastructure, improving mobility and ensuring safer commute between locations.
Drinking Water Supply Scheme
The Adani Foundation has made significant strides in addressing drinking water challenges in underserved areas through initiatives like water supply via tankers, handpump repairs and borewell drilling. These efforts have provided clean and safe drinking water to 1,34,076 beneficiaries, alleviating water scarcity and enhancing health and hygiene within communities.
Installation of LED Lights
The Adani Foundation has installed 1,548 LED streetlights and 4 high-mast lights, significantly improving illumination and safety in public spaces. This initiative has positively impacted 1,06,600 beneficiaries, creating a safer, more secure environment for the community.
Infrastructural Support
The Adani Foundation has made significant contributions to community development by constructing community halls, panchayat bhavans, bus stop sheds, libraries/reading rooms, open gyms and playgrounds. These initiatives have directly benefitted 1,28,474 individuals, providing essential infrastructure for social gathering, education, recreation, governance and improved water management.
Transforming Connectivity in Jamul
The road construction from Bogda Bridge to the ACC Plant Gate in Jamul, Chhattisgarh, has significantly improved accessibility, traffic flow and stormwater management. Spanning 927 metres, the upgraded road benefits 30,000 residents, easing transport to industrial and residential areas.
Previously, the narrow 3-metre road caused severe congestion and waterlogging during monsoons, disrupting daily commutes.
The expansion to 4.5 metres now ensures smoother traffic movement, especially for larger vehicles. A 930-metre drainage system was also installed to prevent flooding and improve stormwater management.
The improved infrastructure has enhanced access to the ACC Plant, facilitating business operations and improving residents' quality of life.
"Earlier, my commute to ASDC Jamul was stressful due to waterlogging and traffic. Now, with the widened road and better drainage, my journey is hassle-free," says Jyoti Sahu, a teacher at Utthan Coaching. This development marks a crucial step in strengthening connectivity and safety in Jamul.
6 Climate Action
The Adani Foundation's water-based livelihood initiative at ACC sites has significantly impacted communities by promoting sustainable water conservation and self-employment opportunities. This programme enhances agricultural productivity, creating better livelihoods for daily wage labourers. It supports long-term economic growth and resilience, empowering rural areas with sustainable solutions for water resource management.
Beneficiaries of ACC’s Climate Action Initiatives
Deepening and Disiltation of Ponds
In alignment with the Company’s commitment to water positivity, the Adani Foundation promotes water conservation through initiatives such as deepening of ponds and construction of farm ponds. During the year, the Foundation has desilted 18 ponds and created three farm ponds, adding 1,17,310 cubic metres of water storage. This initiative irrigates 520 acres, benefitting 8,397 community members.
Ponds Desilted and Farm Ponds Created
Creation and Repair of Check Dam
The Adani Foundation has made notable progress in water conservation by constructing six new check dams, adding 56,292 cubic metres of water storage. Additionally, six old check dams were repaired, improving efficiency and creating an extra 5,500 cubic metres of storage. These efforts aid groundwater recharge, ensuring reliable supply of water for irrigation and daily use. It has benefitted 431 individuals and helped to irrigate 458 acres of land in FY 2024-25.
Beneficiaries
Streams and Canals Treatment
The Adani Foundation has undertaken a crucial stream and canal desiltation project, covering 2,960 metres of stream length. This initiative has increased water storage capacity by 7,598 cubic metres, benefitting 310 individuals. It has also enabled irrigation for 59 acres of agricultural land, enhancing agricultural productivity.
Beneficiaries
Sunken Ponds
The Adani Foundation has developed sunken ponds to combat water scarcity and promote sustainable agriculture. These ponds add 20,398 cubic metres of water storage capacity, benefitting 64 individuals and facilitating the irrigation of 16 acres of land, thereby supporting agricultural productivity and improving water availability for the community.
Farmers Benefitted
Tree Plantation
The Adani Foundation has made a significant impact on environmental sustainability through its tree plantation and community forest initiatives. Planting 51,063 trees across 49.95 acres, the Foundation has enhanced green cover, supported biodiversity and helped mitigate climate change. Additionally, it engages local communities in the planting, nurturing and maintenance of these trees to foster ownership and environmental responsibility.
Trees Planted
Connecting Seven Ponds for Improving Rainwater Harvesting
ACC, in partnership with the Adani Foundation, has revolutionised water conservation in Bohardih village, near the ACC Chilhati site in Bilaspur, Chhattisgarh, through the transformative ‘Sapt Sarovar’ project. This initiative connected seven seasonal ponds, reinforced with 14 inlets and outlets, and created 20 pond bunds across 33,000 sq. m to significantly enhance rainwater harvesting and storage capacity.
The project ensures perennial water access for 1,200 villagers and benefits 70 acres of farmland, empowering 60 farmers with a sustainable water solution. Additionally, it promotes livelihoods through women’s Self-Help Groups (SHGs) engaged in vegetable cultivation, fostering empowerment and economic independence.
By deepening the ponds and augmenting their capacity, ACC and Adani Foundation addressed crucial water challenges in rural communities, highlighting their commitment to water conservation, sustainable livelihoods and collaborative progress.
Construction of Check Dam Assures Financial Security for Farmers
In Halakatta village, Kalaburagi
district, a 500-metre-long check
dam, 14 metres wide and
2 metres
deep, has transformed agriculture
by addressing water scarcity.
The dam irrigates 30.8 hectares,
allowing farmers to cultivate
multiple crops year-round, reducing
their reliance on monsoons.
Eranna, a local farmer with
four acres of land, previously
struggled with unpredictable
rainfall, limiting him to the
cultivation of a single seasonal
crop. After the construction of the
check dam, he grows black gram,
wheat, cotton and vegetables.
His annual earnings have risen to
` 30,000 and it has improved his
standard of living.
The stable income has enabled Eranna to diversify into goat rearing, further strengthening his financial security. "Earlier, I depended entirely on the monsoon and crop failure was common. Now, with irrigation, I grow multiple crops and have even started a new business. Life has improved greatly," he says.
This initiative has brought lasting economic and social benefits to Halakatta's farming community.
Relationship Management
ACC leverages a strong ecosystem of digital applications and interfaces to enhance its understanding and engagement with diverse stakeholders, including customers, suppliers, and channel partners. The Company continuously works to optimise its interactions and communication with these stakeholders. By embracing innovative technologies, ACC ensures efficient and effective dialogue.
Suppliers
Local (Indian Suppliers)
Foreign Suppliers
Critical Suppliers
Directly Sourced from within India
Directly Sourced from MSMEs
Delivering Technical Services for Stakeholders
| Stakeholders | Services | |||||
|---|---|---|---|---|---|---|
| Customers |
IHB Meets The Individual House Builders (IHB) meets are designed to guide IHBs on key aspects of home construction. These meetings cover essential topics related to construction, the selection of good quality construction materials and their sources, as well as the latest trends and innovations in the field. The purpose of these meets is to assist both new users and non-user customers in choosing the right materials and adopting the most effective construction practices.
14,750
IHB Events
2.44
Lakhs+ Coverage |
Site Services ACC offers on-site services to its customers, focusing on delivering strong and durable homes through the use of the right construction technique. Among the key services provided are IMP (Instant Mix Proportion), a scientific method for mixing concrete to ensure optimal strength, MCS (Modular Curing Sheet), which eliminates water usage during the curing process, and AD (Architectural Drawing), offering well-suited plans and designs, particularly for rural areas, to ensure proper structure and layout.
1,22,725
Services Given |
||||
| Professionals |
Technical Lectures To engage professionals, we will regularly organise technical lectures and concrete talks, featuring presentations from both internal and external experts.
272
Technical Lectures
13,280
Coverage |
Plant Visits Plant visits for professionals are organised to demonstrate the Company’s commitment to transparency and build trust with engineers by showcasing the actual production environment. These visits, along with interactions with the plant team, foster relationship-building and position the AAA brand as the preferred recommendation.
34
Plant Visits
1,286
Coverage |
||||
| Contractors |
Plant Visits Plant visits for contractors are organised to enhance their knowledge and understanding of the cement manufacturing process. These visits provide them with an opportunity to observe the entire production process firsthand, deepening their comprehension. Additionally, they allow contractors to gain valuable market insights by observing industry trends and innovations, which can inspire fresh ideas for their own projects.
329
Plant Visits
6,713
Coverage |
Mega Events Mega events are organised to strengthen our relationship with contractors. These events provide contractors with opportunities to expand their network and inspire one another to improve their performance. They also serve as a company initiative to express gratitude to contractors for their valuable contributions and dedicated service to the organisation.
477
Mega Events
47,792
Coverage |
Skill Building Workshops Our skill-building workshops are designed to enhance contractors' technical knowledge of cement and construction practices. Upon completion of the workshop, contractors are awarded a certificate, which serves as tangible proof of their expertise for future projects. Some of the workshops we offer include Steel Detailing & Estimation, Project Management, Earthquake Resistance, Rainwater Harvesting, and Quality Concrete.
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Strengthening Contractor Connections
ACC serves a diverse customer base, including individual home builders, developers, institutional clients, masons, contractors and professionals. Individual home builders play a crucial role, especially as their reliance on contractors for decision-making continues to increase. The Company recognises the growing importance of this segment in its overall strategy. As such, ACC continually adapts its offerings to meet the evolving needs of these customers.
Contractors play a vital role in the construction of individual homes, executing key tasks on-site. Their influence on decision-making has grown, with one contractor now handling an average of 25 to 30 million tonnes per month. To foster stronger relationships, enhance market visibility and expand reach, ACC launched 'Mega Experiential Events for Contractors'. These events focus on engagement and entertainment, recognising top performers, sharing brand stories, products and services, and enrolling new contractors into loyalty programmes, all while offering gifts and giveaways.
ACC Wins Best Customer Service Award
The Company is excited to announce its success at the 17th Customer Fest Show India 2024, where it participated alongside 60+ corporate brands from sectors such as banking, manufacturing, retail, automobile, and insurance. ACC showcased its ‘AAA Certified Technology’ under the customer service category, which was thoroughly evaluated by a prestigious jury, led by Mr. Anubhav Mehrotra, CXO at Tata 1mg. The Company is honoured to have received the ‘Best Customer Service’ award at the event held at The Westin, Goregaon, Mumbai, on 23rd May 2024.
'Bharose Ke Saathi' Campaign
ACC has introduced 'Bharose Ke Saathi', a series of short documentary stories honouring the longstanding relationships with its contractors. These episodes highlight their strength, perseverance, and resilience, showcasing how they have built successful livelihoods over the years. Through their journey with ACC, they have not only constructed enduring structures but also shaped their own futures.
Launch of Reward Hub for Contractors
The Reward Hub, integrated into the RewardConnect app, is a unified platform for stakeholders in the cement business, including influencers and channel partners. Previously, loyalty programmes such as Laksh-Asman and Abhimaan operated separately, but the digital team unified them for a streamlined experience. Launched in 2020 and expanded with the Atoot Bandan app in January 2023, the initiative has successfully onboarded several lakhs contractors. These programmes have garnered industry recognition, winning awards like ‘Most Innovative Loyalty Programme’ and ‘Best Customer & Influencer Engagement Initiative’.
The RewardConnect app empowers contractors by enabling them to earn points, achieve tier upgrades and access benefits such as insurance coverage for themselves and their families. Contractors can redeem points for gifts, including construction-related tools that enhance their business. The transition to the RewardConnect app integrates previous apps into a more user-friendly platform, offering additional features like self-enrolment, business tools and gamification options. The app adds value not only to contractors but also to dealers and the Company by improving business visibility, lead generation and overall efficiency. Since its pilot launch, the app has migrated over 6 lakhs contractors across multiple regions. Moving forward, the nation-wide rollout is set to ensure a seamless transition, with comprehensive training and support for all users.
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Channel Finance
To strengthen business collaborations and support channel partners, ACC has launched a Channel Financing Facility in partnership with SBI Bank, ICICI Bank and Yes Bank. This specialised financing solution is tailored to meet the specific needs of channel partners, offering attractive terms. The initiative provides flexible and convenient financing options, enabling partners to manage working capital more effectively. As a result, channel partners are better equipped to drive business growth and achieve greater success.
Engineers and Architects
ACC with its parent company Ambuja Cements Limited, in collaboration with IIT Kanpur and Infrastructure partners, recently launched the ‘Executive Excellence Programme (EEP)’, a comprehensive four-day residential course aimed at enhancing the skills of engineers and architects in the construction industry. This exclusive programme is designed to empower professionals by providing them with cutting-edge knowledge and insights, delivered by IIT Kanpur’s esteemed faculty.
The course was tailored for key professionals such as structural engineers, concrete technologists, project managers, and quality assurance experts, with participants selected from cities across India. The programme not only focused on advanced topics relevant to the construction sector but also encouraged networking, collaboration and knowledge exchange.
Adani Cement’s commitment to excellence extends beyond product innovation, as evidenced by sponsoring the entire course fee, making the programme accessible to a wider pool of professionals. Participants, including representatives from esteemed organisations like the Delhi Metro Rail Corporation and MAX Infra, benefitted from the industry-specific insights and techniques shared by experts.
The EEP has received tremendous feedback for its impactful content and organisation, reaffirming Adani Cement’s role in shaping the future of infrastructure development. By equipping engineers and architects with the latest tools and techniques, the programme supports the vision of nation-building and drives progress through excellence in the construction sector.
Initiatives Undertaken during FY 2024-25
Engineers’ Day Celebration
To mark Engineers’ Day 2024 and honour the legendary Bharat Ratna Mokshagundam Visvesvaraya, Adani Cement hosted a nationwide celebration featuring several technical seminars and engaging ‘Concrete Talks’.
Passport to Success
The Company has established distinct identities for its contractors through various levels of accreditation, enhancing their performance and offering tailored incentives.
Quality Week
World Quality Week is an annual event dedicated to promoting best practices in quality management and raising awareness. Several technical events were organised for B2B customers and QA/QC engineers.
Branding and Marketing
ACC employs a comprehensive marketing strategy that strengthens its parent brand through creative and impactful communication. The Company focuses on robust on-ground branding for regional initiatives while utilising digital platforms for relevant and effective outreach. With nearly nine decades of contribution, ACC has played a key role in shaping India's infrastructure and improving lives across the nation.
ACC’s Approach to Branding and Marketing
ACC has strengthened its sales strategy by seamlessly integrating traditional and digital marketing, ensuring maximum reach and engagement. With an extensive distribution network of over 43,000 retailers nationwide, the Company guarantees product availability and accessibility across India. By offering tailored solutions to individuals, builders, architects, and engineers, ACC has built strong, trust-driven relationships, reinforcing its competitive edge. The Company balances on-ground branding for regional initiatives with digital platforms and television advertisements for targeted and impactful outreach.
A robust digital presence across its website, Facebook, LinkedIn, and YouTube enables ACC to engage effectively with customers, expanding its reach and strengthening brand positioning. Through customised messaging for specific customer segments, ACC enhances the overall experience, fosters brand loyalty, and drives sustainable sales growth.
This customer-centric approach, combined with strategic marketing, ensures continued momentum in an evolving marketplace.
ACC Foundation Day
On ACC’s 88th Foundation Day, we unveiled a film that powerfully captured our legacy in shaping the nation. This tribute honours a pioneering brand known for its steadfast trust and lasting impact, having built millions of homes and significantly contributed to the country's growth. Celebrating this remarkable journey, the film highlighted not just the construction of structures, but the building of a stronger, united nation, garnering over 3 million views across platforms.
Enhancing ACC’s Digital Presence
ACC’s digital transformation has been marked by a strategic focus on social media, video, and interactive content. Through engaging storytelling, and performance-driven strategies, ACC has pioneered in the physical and digital realms. Furthermore, consistent amplifications enabled the digital ecosystem to reach 24.1M+ accounts, generating over 250K+ interactions and a 1.5% engagement rate in September alone. This success is driven by creativity, data-backed strategies, and a commitment to strengthening the legacy of trust and strength. ACC with its parent company – Ambuja Cements Limited has proven that even legacy brands can thrive in a digital-first world with the right ideas and innovation.
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udAAAn Sales Championship Driving Excellence
The udAAAn Sales Championship in Central UP East Varanasi was a strategic initiative aimed at achieving 100% premium product (PP) sales of ACC in Sant Ravi Das Nagar and Chandauli districts through a structured and data-driven approach. The team focused on four key pillars: Prospecting, Lead Qualification, Customer Engagement, and Market Need Assessment, ensuring efficiency in identifying high-potential customers and enhancing sales conversions.
A combination of targeted customer education, dealer profitability programmes, and consumer incentive schemes played a crucial role in driving market penetration. Daily on-ground activities such as product demonstrations and structured follow-ups helped strengthen dealer relationships and increase product visibility. In addition, branding campaigns, workshops, and contractor engagement sessions in key districts such as Chandauli and Bhadohi helped reinforce the brand’s value proposition.
This initiative led to tangible business gains, including higher EBITDA, increased dealer profitability, and stronger market share. A well-defined governance structure ensured that best practices and key learnings were replicated across other markets, contributing to sustained growth and long-term brand loyalty. The udAAAn Sales Championship not only strengthened premium product sales but also positioned ACC as a market leader by fostering deeper customer trust and engagement.
Celebrating Unity through Infrastructure and Culture
ACC’s Independence Day film, ‘The Bridge of Unity’, showcases India’s diversity while emphasising the common ground that unites its people. Over 88 years, ACC has played a pivotal role in shaping the nation’s infrastructure, bridging cultures and communities to propel India forward. Both Ambuja Cements Limited and ACC are committed to building a better nation, fostering a spirit of unity and goodness. The celebration of this spirit comes alive on Independence Day, a time to reflect on the progress and collective strength that have shaped India’s journey.
ACC Gold Water Shield Protecting Homes
Adani Cement's Monsoon Ad Campaign highlighted ACC’s flagship product — ACC Gold Water Shield — offering long-term solutions to the common issues of water seepage and leakage faced by 60-70% of residential buildings during the monsoon. Targeting urban homeowners, builders, and contractors, the campaign was strategically distributed across multiple platforms. With a strong message of trust and protection, it reached 16.1M+ people, garnered 48K+ likes, and achieved 820K+ impressions. This initiative effectively raised awareness on safeguarding homes during the challenging monsoon season.
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Cementing Excellence, Building Trust
ACC has been synonymous with quality, innovation, and reliability, shaping India’s infrastructure with its commitment to excellence. The Company has not only redefined industry standards but also established itself as a pioneer in sustainability and customer-centric solutions. Its legacy of trust and performance continues to strengthen, earning them prestigious accolades year after year.
Iconic Brands of India
ACC along with its parent company - Ambuja Cements Limited have been honoured as Iconic Brands of India 2024 by The Economic Times for the third consecutive year. This prestigious recognition reflects the brands' commitment to quality, innovation, and customer satisfaction, reinforcing their core values and industry leadership. The award further highlights their significant contribution to nation-building and sustainable growth.
India's Most Trusted Cement Brand
According to TRA Research's Brand Trust Report, ACC & Ambuja Cement has retained the top two spots for the last two years. ACC has retained the top spot for the last two years. ACC has achieved this remarkable accolade by through innovation, sustainability, and customer-centric solutions which have consistently exceeded customer expectations.
Celebrating Occasions, Strengthening Bonds
Festivals are more than just celebrations — they are moments that bring people together, fostering a sense of belonging and shared joy. ACC embraces these cultural and national occasions to deepen its connection with consumers and channel partners, ensuring its brand becomes an integral part of cherished traditions. Through engaging campaigns, strategic branding, and innovative storytelling, ACC continues to create memorable experiences that resonate across generations.
Festival-based Brand Campaigns
Festivals offer a unique opportunity to strengthen emotional connections with both consumers and channel partners. Key festivals, such as Poila Baisakh, Baisakhi, Ugadi, Vishu, Gudi Padwa, Ganpati, Onam, and Chhat Puja, were leveraged for brand campaigns. These included gifting, counter arch branding, and festival-related events across various states. High-footfall locations like pandals were targeted for increased visibility. Notable highlights included branding at Lalbaugcha Raja in Mumbai, featuring VIP entry and 150+ double-sided lollipops, as well as promotions at Ganesh Pandals in Bengaluru, Jalgaon and Nashik. The Onam campaign included a 5-day van activity, combining consumer activations with dealer family gatherings across multiple districts.
Durga Puja 2024 Film
Through ACC's Durga Puja film, the company highlighted devotees' deep faith in Maa Durga and her annual homecoming, symbolising the power of belief to dispel darkness and bring light to all. This film was created entirely using AI — an industry first— generated significant digital PR across platforms such as Mad Over Marketing and Afaqs.
Diwali 2024 Film
Through its festive film, ACC portrayed Diwali as more than just a festival of lights; it’s a celebration of homecoming, reuniting with family and friends, and reliving cherished childhood memories. It symbolises the unbreakable bond of trust with one’s roots.
Republic Day 2025 Film
This Republic Day, ACC celebrated the pride and unity inspired by the Indian flag. To mark the occasion, ACC created a remarkable film that evokes a deep sense of patriotism and respect for the tricolour.
Running Television Campaigns
ACC has maintained a continuous on-air presence for 32 weeks until November 2024, reinforcing its brand message. The campaign reached an audience of over 750 million across entertainment, news, and movie channels. Dominating the cement category with a 45% share of voice (SOV) in key markets, 80% of viewers saw the ads more than three times. The brand also made a strong impact by associating with top TV premieres and key events, including Independence Day, Budget Day, and the PM's speech, with a particular focus on movie genre dominance through major releases like Sam Bahadur and Dunki.
Strategic Sports Associations
ACC has made significant strides in sports marketing, associating during major events like the IPL on JIO Cinema, reaching over 300 million viewers in two months. Their collaboration with the T20 World Cup further extended the reach by 250 million in June 2024. In-stadia branding during the Indian Cricket Team’s home series boosted brand recall. Additionally, ACC is going hyper-local by engaging with regional sports, such as the Chhattisgarh Premier League, ensuring a strong, targeted presence in key markets. These associations continue to drive visibility and brand engagement.
Strengthening Sports Partnerships Nationwide
ACC proudly served as the title sponsors of the Gujarat Giants, reinforcing their commitment to major sporting events. They partnered with the Gujarat Giants across the Pro Kabaddi League and ILT20, enhancing brand engagement. Their digital campaign, featuring player interviews, behind-the-scenes stories, and Pro Kabaddi League contests, attracted approximately 2 million views. The initiative achieved 2.5 million video views and an impressive 57 million impressions.
Partnership with Adani Ahmedabad Marathon 2024
Ambuja Cements Limited and ACC Limited partnered with the Adani Ahmedabad Marathon 2024 as 'Powered By' sponsors. Both brands had a strong presence throughout the venue on both Bib Expo days and Marathon Day.
Localised Brand Activations
The Company’s brand activations have had a significant impact across regional markets. The 'My Mushak Messenger' campaign reached out to societies and pandals during the Ganpati Festival in Maharashtra, enhancing local engagement. The 'Kaabil Sarpanch' initiative in Bhatinda honoured exceptional Sarpanch work, generating buzz and boosting brand recall. Additionally, the 'Sharad Ananda' activation during Durga Pujo in Kolkata reached a wide audience, strengthening the brand’s presence during the festival. These localised initiatives have successfully fostered deeper connections with communities, driving both saliency and recall.
Driving Premium Product Sales
ACC is driving premiumisation as a key priority, ensuring greater value for consumers through superior product offerings. By optimising costs, enhancing quality, and increasing brand awareness, the Company is steadily expanding its premium portfolio’s share in total sales — a crucial commercial goal. The premium range includes ACC Concrete+ and ACC F2R, while the super-premium category is led by ACC Gold.
To amplify visibility and consumer engagement, a multi-channel marketing approach was deployed, combining high-impact outdoor branding in key markets with a radio campaign across major towns. Creative advertisements emphasised the benefits of premium products, such as faster construction and superior seepage protection. Additionally, targeted consumer schemes with small-value gifts at cement counters further incentivised purchase and brand loyalty.
As a result, premium product sales surged from 23% (4.9 million MT) to 25% (5.6 million MT) in the first half, underscoring the success of ACC’s premiumisation drive.
Premium Signage for Enhanced Brand Visibility
ACC is enhancing brand presence and consumer engagement by upgrading traditional signage in the cement category. Moving beyond non-lit flex boards, the Company has introduced premium Glow-Sign Boards and ACP (Aluminium Composite Panel) boards, ensuring stronger brand recall and higher visibility in competitive markets.
Since last year, ACP boards have been strategically rolled out across East, West, and Central regions, prioritised for high-performing dealers and key locations. These premium signboards have been installed at hundreds of dealer counters, receiving overwhelming positive feedback for their ability to stand out in cluttered retail environments. The enhanced visibility has not only strengthened ACC’s brand impact but has also driven greater enthusiasm among sales teams to accelerate this initiative across more dealer outlets.
Channel Partner Meets
Throughout the year, ACC strengthened its long-standing partnerships with channel partners through nation-wide meets. Expertly organised by regional teams, these events were highly praised for their family-centric approach and focus on mutual growth. Acknowledging the vital role of channel partners in the Company’s success, the gatherings expressed gratitude to their support networks, reinforcing ACC’s commitment to building deeper, more meaningful relationships within its extended family.
Supply Chain
The Company's supply chain transformation centres on strategic investments in automated logistics infrastructure and process automation. It has implemented both hardware and software solutions, integrated with SAP ERP, to streamline operations. These advancements are aimed at optimising the efficiency of its extensive supply chain network.
Supply Chain Visibility
The real-time AI-enabled tracking platform, along with analytics and machine learning, provides actionable insights from track-andtrace data. Efforts are underway to enhance global positioning system accuracy, minimise vehicle diversion and optimise logistics costs, achieving an impressive 98% coverage. This initiative has resulted in improved shipment accuracy, better customer visibility and a reduction in freight leakages. Customers can now track shipments and receive estimated arrival times via the Company’s mobile app and SMS alerts. Additionally, the Company is automating in-plant logistics processes to streamline dispatch and reduce loading time, with plans to fully automate logistics operations for long-term sustainability.
Planning and Optimisation
The Company has introduced a robust sales and operations planning framework to optimise its supply chain operations. This framework employs a linear programming model, incorporating monthly planning, weekly adjustments and daily tracking to manage the complexities of its vast supply chain. Recognising the need for real-time insights into cost and availability for better source selection, the Company is developing an enhanced model. This dynamic order allocation system factors in elements such as order size, delivery status, total cost, inventory levels, vehicle availability, and committed delivery time, improving ACC’s agility and ensuring a more efficient, cost-effective supply chain.
Procurement
The Techno-Commercial team (TC) has been strategically reorganised to enhance efficiency, effectiveness and value generation in procurement. Team reorganisation is done in an umbrella pattern under one CPO for all procurement verticals. Over the past year, following integration with the Adani Group, the team has improved strategic alignment, technology adoption, supplier relationships, cost optimisation, risk mitigation, performance metrics and process design for delivering successful projects. TC has adopted the Adani group Digital P2P SOPs to ensure increased alignment, compliance and synergy. There is a whole paradigm shift towards sustainable procurement and treating vendors as partners. More emphasis is given to foster the atmosphere of SLA and KPI-based procurement practices.
To ensure transparency in the bidding process, the e-auction platform of SAP Ariba is followed with 100% compliance. Management visibility and tracking have been enhanced through the in-house development of commercial approvals and workflow management. The business is now poised to introduce modern advancements through Business Process Reengineering (BPR) and the comprehensive implementation of a P2P digital platform.
Digitising Contract Administration for Enhanced Efficiency
The Contract Administration Department (CAD) plays a crucial role in managing contracts across the cement industry, handling agreements with suppliers, customers and stakeholders. Traditional contract management methods, reliant on manual processes and paper-based systems, often result in inefficiencies, errors and a lack of transparency. This has driven the need for digitalisation, aiming to streamline processes and enhance accuracy, compliance and collaboration.
Key digitalisation initiatives include the introduction of vSPEED, an Electronic Contract Management System (ECMS) designed to centralise contract storage and automate workflows. vSPEED offers features like real-time tracking, automated compliance checks, and change order management, ensuring that all stakeholders can efficiently track contract statuses, manage modifications and maintain compliance. The system’s integration with ERP systems enhances data accuracy and facilitates smoother operations across procurement, finance, and supply chain management.
The benefits of digitalising CAD processes are far-reaching. Increased efficiency is realised through the automation of repetitive tasks, reducing the turnaround time for vendor invoice processing from 15-20 days to just 5-7 days. The system also minimises human error, improving the accuracy of data entry and document handling. Furthermore, enhanced transparency and collaboration tools foster better communication between departments, ensuring timely and well-informed decision-making.
Beyond operational improvements, the digital transformation also optimises costs by reducing reliance on physical storage and manual labour, and better compliance management mitigates risks associated with legal and regulatory requirements. Ultimately, digitalisation not only boosts efficiency and accuracy but also enhances the overall decision-making process, maximising business value and increasing ROI for the organisation. By automating key aspects of contract administration, CAD is positioning itself to handle growing contract volumes with greater agility and effectiveness.