Businesses should engage with and provide value to their consumers in a responsible manner
We are dedicated to responsible consumer engagement by consistently delivering safe, high-quality, and trusted experiences. By harnessing digital and data-driven capabilities, we enhance customer interactions while ensuring transparency and accountability in data usage.
Our approach to data privacy and protection is anchored in our Code of Business Principles, supported by rigorous standards for responsible data collection, secure processing, and respect for individual rights. Advanced cybersecurity frameworks, continuous surveillance, and proactive risk management enable us to safeguard systems, reinforce trust, and sustain long-term consumer relationships.
UN SDGs
Zero Product recalls on Safety Issue
Zero Data breaches involving personal identifiable information
Zero Complaints on data privacy & cyber security
Essential Indicators
We have a call centre set up with dedicated helpline number and consumer care email id, which is printed on cement bags and also in various digital and social media platforms including our website acchelp.in. Consumer complaints are received by the call centre team through calls and emails; SOP is in place to track and resolve the complaints received.
| As a percentage to total turnover | |
|---|---|
| Environmental and social parameters relevant to the product | Nil: The Company’s products confirm to all applicable statutory parameters. |
| Safe and responsible usage | |
| Recycling and/or safe disposal |
| FY 2025-26 (Current Financial Year) |
FY 2024-25 (Previous Financial Year) |
|||||
|---|---|---|---|---|---|---|
| Received during the year | Pending resolution at end of year | Remarks | Received during the year | Pending resolution at end of year | Remarks | |
| Data privacy | 0 | 0 | No data breach incident reported for ACC Limited | 0 | 0 | NA |
| Advertising | 0 | 0 | - | 0 | 0 | NA |
| Cyber-security | 0 | 0 | No Cyber Security breach incident reported for ACC Limited | 0 | 0 | NA |
| Delivery of essential services | No Cyber Security breach incident reported for ACC Limited | |||||
| Restrictive Trade Practices | 0 | 0 | - | 0 | 0 | NA |
| Unfair Trade Practices | 27 | 98 | The pending matters (including of previous years) are consumer complaints filed before various Consumer forums and related appeals before appropriate forums. The matters are being heard by the respective forums & appellate forums as per the due process of law and are at different stages of resolution. | 13 | 85 | |
| Other | 0 | 0 | - | 0 | 0 | NA |
| Number | Reasons for recall | |
|---|---|---|
| Voluntary recalls | 0 | NA |
| Forced recalls | 0 | NA |
Yes, Cyber Security and Data Privacy Policy: https://www.acclimited.com/-/media/Project/ACC-Limited/Investor/policies/Cyber-security-and-data-privacy-policy.ashx
All communications have necessary disclaimer as per Advertising Standard Council of India (ASCI) and Bureau of Indian Standard (BIS) guidelines.
- Number of instances of data breaches along-with impact: 0
- Percentage of data breaches involving personally identifiable information of customers: 0
- Impacts, if any, of the data breaches: 0
Leadership Indicators
Information on ACC Limited’s products and services can be accessed primarily through its official website.
Website: https://www.acchelp.in/all-products
Regular information on products is shared on social media platforms.
Facebook: https://www.facebook.com/ACCInd/
LinkedIn: https://www.linkedin.com/company/acc-limited
Youtube: https://www.youtube.com/channel/UCEOETWLE_dn6PQ97XmK7b8w
The Company actively informs and educates consumers about the safe and responsible use of its products through a variety of initiatives, including:
- Consumer awareness campaigns to spread knowledge about proper product usage.
- Skill-building workshops and training programmes for masons, contractors, and construction professionals.
- Information dissemination via the official website, reports, and other communication channels.
- On-site product demonstrations to showcase correct application methods.
- Promotion of good construction practices and responsible product usage during meetings and interactions with stakeholders.
- Do It Yourself (DIY) resources such as videos, mobile apps, and tutorials on product applications and construction best practices,
- Community engagement activities designed to raise awareness and encourage safe building practices.
These efforts collectively aim to promote safe construction practices, environmental responsibility, and consumer education.
ACC Limited is engaged in the manufacturing and supply of cement and related products. It does not fall under the category of providers of “essential services”.
No.
Yes, the Company conducts customer satisfaction surveys on a regular basis.